Street Bakery Brand Identity by Sinong Ding, Runxue Chen and Liu Wei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Street Bakery PRIMARY FUNCTION: Brand Identity INSPIRATION: Street Bakery is a brand bakery that strives for sophistication, simplicity and warmth. Designed to provide a humane place for the busy people of the city to relax, let you get a real warm and comfortable in the hustle and bustle of the city.Customers can enjoy comfortable, stress-free meals and a relaxing time, each taste will leave a lasting taste. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The logo design is made around a lovely bear, the IP image of the bakery shop. Designing the logo as a cartoon image is a good youthful direction. The three colors of beige, red and yellow create a brand image that is warm, friendly, creative, optimistic and positive. OPERATION / FLOW / INTERACTION: From the logo to the overall image of the store, the brand design is creatively designed with friendly colors and cute bear doll images to increase consumers' user experience.When people are shopping in the store or seeing the cute bear dolls, they can't help but feel warm and reliable. PROJECT DURATION AND LOCATION: The project started in December 2022 and finished in April 2023 in China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Use digital software to create IP images, posters, and packaging images. The images are mainly expressed in flat illustrations, and environmentally friendly materials are used for posters and packaging printing. Advocate natural, environmental protection, friendly brand image design. SPECIFICATIONS / TECHNICAL PROPERTIES: Poster printing, paper packaging TAGS: Brand Identity, IP, Poster Design, Graphic Design, Print Design RESEARCH ABSTRACT: The design of this project belongs to the brand image design, mainly to create a bakery brand visual design that can be loved by modern people and has a natural and affinity. The participants are composed of young designers and professional design teams with rich design experience. Through software design and other technologies, they have created a visually unified and modern bakery brand image design, which is very popular. CHALLENGE: The most difficult part of the project design is the background research and the selection of the design style. To understand the preferences of young people, to master the design style they like, and to bring a friendly experience to users is the key research goal of this project. ADDED DATE: 2023-05-18 01:42:59 TEAM MEMBERS (4) : Sinong Ding, Wei Liu, Guanglin Chen and Runxue Chen IMAGE CREDITS: Creator Runxue Chen, Street Bakery,2023 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Runxue Chen PROFILE: - |
| AWARD DETAILS | |
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Street Bakery Brand Identity by Sinong Ding, Runxue Chen and Liu Wei is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Sinong Ding, Runxue Chen and Liu Wei. · Click here to register inorder to view the profile and other works by Sinong Ding, Runxue Chen and Liu Wei. |
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