Lucky Forever Tea Packaging by Shenzhen Banana Design Co. Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lucky Forever Tea PRIMARY FUNCTION: Packaging INSPIRATION: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group. The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee. This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers. The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was completed in Shenzhen in August 2022 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Tea PackagingăLucky Forever RESEARCH ABSTRACT: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future. CHALLENGE: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee. Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee. ADDED DATE: 2023-05-17 13:35:45 TEAM MEMBERS (4) : Creative Director: Yang Qianfu, Creative Director: Lin Xupan, Design Director: Lin Songcai and Planning Director: Xu Zhanli IMAGE CREDITS: Shenzhen Banana Design Co. Ltd, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Banana Design Co. LTD PROFILE: Shenzhen Banana Design is a strengths-driven branding agency, giving each brand a unique strengths gene through four sections of strengths opportunity, strengths analysis, strengths shaping and strengths design. |
| AWARD DETAILS | |
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Lucky Forever Tea Packaging by Shenzhen Banana Design Co. Ltd is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Shenzhen Banana Design Co. Ltd. · Click here to register inorder to view the profile and other works by Shenzhen Banana Design Co. Ltd. |
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