Lion Dancing New Year Children's Gift Box by Shenzhen Banana Design Co. Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lion Dancing New Year PRIMARY FUNCTION: Children's Gift Box INSPIRATION: Inspired by the traditional Chinese lion dance.The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children. Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This creative gift box promotes Children’s learning about traditional Chinese new year culture through play. The outer packaging features a traditional lion dance design that can be unfolded to become a lion head. In addition to protecting the internal products, children can also use the outer packaging box as a mask to experience the fun of lion dancing, promoting the reuse of packaging materials and eco-friendliness. It is a unique set of children's New Year products, interactive games, and teaching aids, achieving the goal of combining education with play. OPERATION / FLOW / INTERACTION: Gift boxes have features and learning and interactive items: Lion dance headgear, chinese dragon kaleidoscope, door gods stickers, lion dance headgear, habit-forming cards, auspicious calligraphy, stickers, red envelope, red envelope storage box, new year tangerine hanging decorations and phonetic alphabet chart with popular Chinese characteristics. PROJECT DURATION AND LOCATION: The project will be completed in Shenzhen in August 2021 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Material for paper box, using printing, profiled cutting technology SPECIFICATIONS / TECHNICAL PROPERTIES: 250mmX250mmX170mm TAGS: Children,New Year Gift Box RESEARCH ABSTRACT: Enable users to deeply engage with the Chinese New Year culture, allowing children to learn about the Chinese New Year culture with just one play and stimulate their creativity. CHALLENGE: The elements of traditional lion dance are depicted in a modern way so they become more appealing to modern children. The packaging has rich playability and users love to wear it on their heads and play with friends. Parents also love to take photos and share them on social media, increasing the product's exposure and secondary sales. The product makes good use of its outer packaging, making it a part of the product itself and increasing the packaging's reusability. It also expresses the brand's philosophy of "protecting children's curiosity and inspiring unlimited creativity". ADDED DATE: 2023-05-12 12:54:23 TEAM MEMBERS (4) : Creative Director：Yang Qianfu, Creative Director：Lin Xupan, Design Director：Lin Songcai and Planning Director： Xu Zhanli IMAGE CREDITS: Image :Banana Design |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Banana Design Co. LTD PROFILE: Shenzhen Banana Design is a strengths-driven branding agency, giving each brand a unique strengths gene through four sections of strengths opportunity, strengths analysis, strengths shaping and strengths design. |
| AWARD DETAILS | |
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Lion Dancing New Year Children's Gift Box by Shenzhen Banana Design Co. Ltd is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Shenzhen Banana Design Co. Ltd. · Click here to view the profile and other works by Shenzhen Banana Design Co. Ltd. |
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