Xinjihao Bingdao Tea Packaging by Tang Shengxing |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Xinjihao Bingdao PRIMARY FUNCTION: Tea Packaging INSPIRATION: Focusing on the position of "Be naturally formed, Tea Fragrance Oriental", the theme is the harmonious environment between the primitive forest people and nature in Yunnan Province. The residents, animals and plants in the tropical rain forest coexist in harmony, forming a vivid and beautiful aesthetic feeling. Establish a strong Oriental flavor, distinctive product image. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a kind of primitive forest Pu 'er tea from Southwest China's Yunnan Province. People can feel the natural flavor of tropical rain forest anytime and anywhere. The red box reflects the acid red soil where the tea grows, and the vigorous atmosphere of Chinese calligraphy characters reflects the overbearing taste of Pu 'er tea. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-04-03 10:26:15 TEAM MEMBERS (1) : IMAGE CREDITS: Tang Shengxing, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Bama Tea Co., Ltd PROFILE: Bama Tea Industry is a brand affiliated to Bama Tea Industry Co., Ltd., originating from a century-old tea making family. It is a leading brand in China's tea chain, leading the high-end tea market, and leading the sales of high-end Chinese tea nationwide. Chairman Wang Wenli is a representative inheritor of the national intangible cultural heritage project Oolong tea production technique (Tie Guanyin production technique). As of March 31, 2022, there were over 2700 stores nationwide. It has been selected as one of the "Top 500 Chinese Brand Values" for six consecutive years, with a brand value of 17.877 billion yuan in 2021. In April 2021, Bama Tea was selected as the "National Brand Project of Xinhua News Agency". |
| AWARD DETAILS | |
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Xinjihao Bingdao Tea Packaging by Tang Shengxing is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Tang Shengxing. · Click here to register inorder to view the profile and other works by Tang Shengxing. |
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