DESIGN NAME: Nova Dimensao
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: The project’s brief brought the visual references of portals, growth, stairs, pyramidal structures, examples of indigenous patterns of the Yawanawa tribe. Customers were also looking for a design made using the Golden Ratio, which is an ancient study of natural, harmonious proportions. These different elements became the line of inspiration for the visual identity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Nova Dimensão is the visual identity of a high standard construction company in Brazil. Its logo brings along the concepts of wealth, nature, growth and cultural value of native Indians. These elements are get across as a synthesized and objective visual symbol. The project is developed using the rules of the Golden Ratio, as it connects with the concepts of value, nature and culture.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Project elaborated in manual steps, which have been added to the use of creation software. Prioritized use of textures such as gold.
SPECIFICATIONS / TECHNICAL PROPERTIES: The design follows the Golden Ratio Proportion system.
Everything else is from a vector context.
TAGS: LOGO, GOLDEN RATIO, LOGOTYPE
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2023-03-30 14:38:46
TEAM MEMBERS (1) :
IMAGE CREDITS: Pedro Panetto, 2022.
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