Barking Good Branded Content by SQUARED |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Barking Good PRIMARY FUNCTION: Branded Content INSPIRATION: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project is developed at the beginning of 2023 and is currently ongoing. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: A full visual communication was developed, including print, collateral and digital applications. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-03-15 09:24:05 TEAM MEMBERS (3) : Creative Director Yana Okoliyska, Marketing Director Marina Varlyakova and Agency SQUARED IMAGE CREDITS: Creative Director Yana Okoliyska Agency SQUARED |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SQUARED PROFILE: SQUARED is an award winning creative and production agency. We work for brands and agencies providing them with outstanding design solutions from initial concept to final delivery. From concept, through creation and production we create visual experiences that surpass expectations. But above all... We aim to make a difference. |
| AWARD DETAILS | |
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Barking Good Branded Content by Squared is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with SQUARED. · Click here to view the profile and other works by SQUARED. |
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