Better Coffee Corporate Identity by Jiayi Lu and Sha Feng

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DESIGN DETAILS
DESIGN NAME:
Better Coffee

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The design inspiration of Better Coffee comes from butterflies, because the name of the manager of the brand contains "butterfly";, so we used the elements of butterflies when designing the brand. Good coffee must be full of fragrance, which can attract customers, just like butterflies are attracted by flowers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Better Coffee is a young and energetic coffee brand. The founder of the brand is very accustomed to butterflies. Her dream is to make delicious coffee that attracts butterflies. Therefore, we used the butterfly element in the establishment of the brand image and used sky blue to represent the unique fresh taste of coffee.

OPERATION / FLOW / INTERACTION:
Simple design and elegant tones allow customers to deeply feel the joy and comfort brought by coffee.

PROJECT DURATION AND LOCATION:
The project started in February 2023 in Suzhou, China and finished in March 2023 in Suzhou, China.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Printing Technology we use the Spot Color Printing and Letterpress Embossing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Coffee Cup(8oz)width 80mm x Height 93mm, Coffee Cup(10oz)width 90mm x Height 95mm, Coffee Cup(12oz)width 90mm x Height 112mm,

TAGS:
Coffee,Butterfly,Branding

RESEARCH ABSTRACT:
The simple and stylish design can increase the sexy value of the brand, and it can also make customers remember the brand faster. In particular, the simple graphics and elegant colors allow customers to enjoy the sweetness in the coffee garden.

CHALLENGE:
The biggest difficulty encountered in the coffee brand design process is to decide the main color of the coffee brand. We want a blue color that can represent freshness and fragrance.

ADDED DATE:
2023-03-13 04:56:05

TEAM MEMBERS (2) :
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer:Jiayi Lu

IMAGE CREDITS:
Image #1: Photographer Jiayi Lu, 2023

PATENTS/COPYRIGHTS:
Copyrights belong to SoFeng Design, 2023



CLIENT/STUDIO/BRAND DETAILS
NAME:
Better Coffee

PROFILE:
Better Coffee is a young and energetic coffee brand. The founder of the brand is very accustomed to butterflies. Her dream is to make delicious coffee that attracts butterflies. Therefore, we used the butterfly element in the establishment of the brand image and used sky blue to represent the unique fresh taste of coffee.



NOMINATION DETAILS

Better Coffee Corporate Identity by Jiayi Lu and Sha Feng is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Better Coffee Corporate Identity by Jiayi Lu and Sha Feng is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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