Satoro Small Satellites by Chris Chung

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DESIGN DETAILS
DESIGN NAME:
Satoro

PRIMARY FUNCTION:
Small Satellites

INSPIRATION:
In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.

OPERATION / FLOW / INTERACTION:
Satellite photography for digital and print applications.

PROJECT DURATION AND LOCATION:
Two-day shooting in Taipei.

FITS BEST INTO CATEGORY:
Photography and Photo Manipulation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Produced several works in different sizes for application on different uses.

TAGS:
Photography, Satellite, Space, Aerospace

RESEARCH ABSTRACT:
The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.

CHALLENGE:
To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?

ADDED DATE:
2023-03-07 05:12:40

TEAM MEMBERS (5) :
CEO: Silvia Yu, Creative Director: Chris Chung, BD Director: Raychard Huang, Senior Strategists: Nathan Liao, Lucas Willery and Account Managers: Peggy Lee, Jasmine Hung

IMAGE CREDITS:
Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui

PATENTS/COPYRIGHTS:
Copyrights belong to Satoro, 2023.

Visit the following page to learn more: https://www.satoro.space/


CLIENT/STUDIO/BRAND DETAILS
NAME:
RedPeak

PROFILE:
Established in New York in 2010, RedPeak assists clients in developing global brands for the 21st century. The clients include global Fortune 500 companies, “hidden champions,” and startups. RedPeak's founder also co-founded the kyu group in 2014, which has since acquired IDEO, Sid Lee, SYPartners, and other influential agencies. The group's purpose is "to be the source of creativity which propels the economy and society forward."



NOMINATION DETAILS

Satoro Small Satellites by Chris Chung is a Nominee in Photography and Photo Manipulation Design Category.

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AWARD DETAILS

Satoro Small Satellites by Chris Chung is Winner in Photography and Photo Manipulation Design Category, 2022 - 2023.



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