DESIGN NAME: Dog Yep
PRIMARY FUNCTION: Pet Snacks Brand
INSPIRATION: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
OPERATION / FLOW / INTERACTION: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
PROJECT DURATION AND LOCATION: The project started in Sao Paulo in January 2023 and finished in February 2023.
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: It's a concept design, therefore it was only developed digitally.
SPECIFICATIONS / TECHNICAL PROPERTIES: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
TAGS: brand, packaging, pet snack brand, packaging
RESEARCH ABSTRACT: We did not create or develop research for the creation of this project.
CHALLENGE: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
ADDED DATE: 2023-03-06 13:26:24
TEAM MEMBERS (3) : Creative Director and Designer: Rodrigo Chiaparini, Design Assistant: Amanda Rodrigues and Design Assistant: Anna Balardin
IMAGE CREDITS: Rodrigo Chiaparini, 2022.
|