DESIGN NAME: The Coffee House
PRIMARY FUNCTION: Branding
INSPIRATION: Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
OPERATION / FLOW / INTERACTION: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
PROJECT DURATION AND LOCATION: The project started in Sao Paulo in January 2023 and finished in February 2023.
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: It's a concept design, therefore it was only developed digitally.
SPECIFICATIONS / TECHNICAL PROPERTIES: The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
TAGS: brand, packaging, coffee brand, packaging coffee design
RESEARCH ABSTRACT: We did not create or develop research for the creation of this project.
CHALLENGE: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
ADDED DATE: 2023-03-04 18:19:06
TEAM MEMBERS (3) : Creative Director and Designer: Rodrigo Chiaparini, Design Assistant: Amanda Rodrigues and Design Assistant: Anna Balardin
IMAGE CREDITS: Chiapa Design Team, 2022.
|