Golden Oak Wine Packaging by Leijing Zhou and Yinli Huang |
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| DESIGN NAME: Golden Oak PRIMARY FUNCTION: Wine Packaging INSPIRATION: The sound of French wine rang through the sky. Hermes is a French luxury brand. The packaging uses Hermes orange, reflecting the high end quality of red wine. This product adopts orange as the main color, and its contrasting color blue is used as the auxiliary color, incorporating vector style and stained glass style, which can attract the attention of high-end young users and spread French wine culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Golden Oak is based on French red wine culture and Hermes orange, reflecting the high end of the product. The packaging design uses various French red wine elements to give people psychological hints, such as golden oak, grapes, red wine bottles, wine glasses, triumphal arch etc., showing high end aristocratic temperament. The combination of blue and luxurious Hermes orange expresses the understanding and interpretation of French red wine. Integrating vector style and Church sained glass style. OPERATION / FLOW / INTERACTION: There is a high-grade leather lock on the front of the product. Open the leather buckle, you can see that the product has two compartments, which can hold double bottles of red wine. After drinking the red wine, customers can take out the black pearl cotton lining, place other items inside, and use the product packaging as decoration. PROJECT DURATION AND LOCATION: The project was launched in Hangzhou in November 2022 and finished in March 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The wine packaging of this product uses special paper wrapped in 2.5 gray boards as the main material, and the surface is covered with high definition patterns by digital printing. The buckle and handle are made of high grade leather for durability. SPECIFICATIONS / TECHNICAL PROPERTIES: The width is 390mm, the depth is 130mm, and the height is 200mm. It is made of art paper with high quality. TAGS: Wine Packaging, French, High End, Double Bottle Wine, Packaging Design RESEARCH ABSTRACT: The packaging aims to better present the red wine, which extracts the classic elements of red wine culture and French culture as packaging patterns. It helps customers clarify the category and origin of the wine. The packaging design uses a more youthful and creative vector style, combined with the stained glass style of European churches. CHALLENGE: There are two difficulties in the packaging design of this product. One is how to perfectly combine French wine culture, vector style, Church stained glass style and many other elements and styles, and present them in the packaging. After the customer purchases, how to make the user think that the packaging has reusable value and not discard the product is another difficulty. ADDED DATE: 2023-03-03 13:43:30 TEAM MEMBERS (2) : Leijing Zhou and Yinli Huang IMAGE CREDITS: Yinli Huang |
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NAME: Zhejiang University PROFILE: Zhejiang University is a prestigious public research university located in Hangzhou, Zhejiang province, China. It was founded in 1897 as Qiushi Academy and became a university in 1927. Zhejiang University is one of the oldest and most prestigious universities in China and is a member of the C9 League, an elite group of nine universities in China that are considered to be the country's top institutions of higher learning. |
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Golden Oak Wine Packaging by Leijing Zhou and Yinli Huang is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Leijing Zhou and Yinli Huang. · Click here to register inorder to view the profile and other works by Leijing Zhou and Yinli Huang. |
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