Reshock Coffee Product Packaging by Weiche Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Reshock Coffee PRIMARY FUNCTION: Product Packaging INSPIRATION: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain. OPERATION / FLOW / INTERACTION: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain. Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. PROJECT DURATION AND LOCATION: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement. SPECIFICATIONS / TECHNICAL PROPERTIES: 420 mm x 200 mm x 40 mm TAGS: coffee, packaging design, sunrise, Ali Mountain, Taiwan RESEARCH ABSTRACT: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain. CHALLENGE: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment. ADDED DATE: 2023-03-03 07:36:35 TEAM MEMBERS (3) : Union Atelier, Brand Design Director: Weiche Wu and Senior Visual Designer: Jiasin Jhang IMAGE CREDITS: Photographer: Weiche Wu PATENTS/COPYRIGHTS: Copyrights belong to Reshock Coffee and Union Atelier, 2022. Trademark holder: Restock Coffee 2021. |
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| Visit the following page to learn more: http://www.unionatelier.com/archive/resh |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Reshock Coffee PROFILE: Reshock Coffee was established in 2021 with a focus on promoting high-quality coffee from Ali Mountain in Taiwan. Ali Mountain, a world-renowned region for coffee, produces globally recognized coffee beans. Founder Cindy hopes to use contemporary brand design to promote locally sourced coffee from carefully selected plantations and enable more coffee enthusiasts and tourists visiting the area to taste the premium Ali Mountain coffee. In addition to helping the rural agriculture industry in Chiayi, Taiwan, the packaging design can also promote the unique local culture and cultural development. Reshock Coffee's products not only use local single-origin coffee, but also incorporate cultural elements of Ali Mountain in their packaging design. These elements include famous landmarks, local flora and fauna, and traditional culture, allowing customers who purchase the products to not only enjoy the coffee, but also appreciate the beauty of the land. Cindy hopes that through this brand spirit, she can convey this beauty and leave a lasting impression of Ali Mountain. |
| AWARD DETAILS | |
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Reshock Coffee Product Packaging by Weiche Wu is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Weiche Wu. · Click here to register inorder to view the profile and other works by Weiche Wu. |
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