New News Branding Brand Identity for a K-12 News Platform by Danyang Ma |
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| DESIGN NAME: New News Branding PRIMARY FUNCTION: Brand Identity for a K-12 News Platform INSPIRATION: New News is not another kids show with news. It’s a news show for kids. Therefore, the design is also inspired by an illustrative, playful, and interactive approach for kids to relate to. With stickers being a key element of the brand, kids will have a more engaging experience while watching the news. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The New News is a daily, 15-minute broadcast for 8-to-12-year-olds that discusses the day’s most important (inter)national and local events, mixed with lighter yet informative news and tidbits. It will help kids make sense of the world, so that they grow up to be well-informed, engaged and critical citizens. OPERATION / FLOW / INTERACTION: New news will publish a daily, 15-minute broadcast, as well as news articles, on its own website and app, accessible via subscription. Segments of the show will be made available on the most popular social media, like YouTube and Instagram, where kids can watch them for free. PROJECT DURATION AND LOCATION: The project started in October 2021 in New York and finished in January 2022 in New York FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Digital production, website development, and prints. SPECIFICATIONS / TECHNICAL PROPERTIES: 1920*1080px on the webpage of desktop, tablet, and phone. TAGS: Branding, Education, Media, Online Publication RESEARCH ABSTRACT: Mainstream media is sensational and out of touch. Public trust in media is at an all-time low. Publications are folding, news deserts are expanding, media ownership is concentrating. Kids are the most underserved demographic. Importantly, they pick up the news everywhere, but it is scattered, unclear, and frightening. Poll after poll shows that they want to learn and understand more. However, beyond a few text-based apps and sites, there is no way for them to follow the daily news. CHALLENGE: How might we find a way to translate the heavy-text based news message into some delightful and simple design languages, so that it is not too complicated for kids under 12 to understand and stay interested? ADDED DATE: 2023-03-01 02:21:26 TEAM MEMBERS (1) : Designer: Danyang Ma IMAGE CREDITS: Danyang Ma, 2022. |
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| Visit the following page to learn more: http://danyangma.com | |||||
| AWARD DETAILS | |
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New News Branding Brand Identity For a K-12 News Platform by Danyang Ma is Runner-up for A' Design Award in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Danyang Ma. · Click here to register inorder to view the profile and other works by Danyang Ma. |
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