DESIGN NAME: Gatorade x Go Rigo
PRIMARY FUNCTION: Product Design
INSPIRATION: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
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FITS BEST INTO CATEGORY: Social Design
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ADDED DATE: 2023-02-27 19:50:18
TEAM MEMBERS (1) :
IMAGE CREDITS: PepsiCo Design and Innovation, 2022.
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