Lavazza Tiny Eco Espresso Machine by Florian Seidl

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DESIGN DETAILS
DESIGN NAME:
Lavazza Tiny Eco

PRIMARY FUNCTION:
Espresso Machine

INSPIRATION:
Tiny Eco has a compact footprint and is easy to read and use. The overall shape is well structured and separated into two intersecting volumes to reduce visual mass and evoke a sense of stability and purpose. While the elegant, sinuous front is colourful the rear remains black supporting the easily accessible water tank and showing glossy Lavazza logos on the sides. The frontal pattern repeats the typical horizontal theme present on Lavazza products.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Lavazza continues its commitment to sustainability by launching its first machine made from recycled plastic. Tiny Eco is part of A Modo Mio, a system offering compostable caps. Life cycle assessment, energy consumption, and noise level were important in the development process. Designed with love by Lavazza in Italy it celebrates its Mediterranean identity with attention to detail, colour and finishes. All surfaces and details are precisely controlled to achieve a coherent design.

OPERATION / FLOW / INTERACTION:
Lavazza Tiny Eco is simple and easy to set up and use. The transparent water tank is giving immediate visual feedback, so you will know when to refill. The cup rest can be removed for tall cups and smaller cups remain closer to the spout. This reduces splashes and benefits coffee temperature and crema. The backlit Stop and Go button, emphasized visually by its shape, is placed prominently on top and lets you choose how much coffee you want. Only a few seconds and just one touch. Enjoy!

PROJECT DURATION AND LOCATION:
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two years.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
main shell, cup rest: injection moulded plastic (ABS), finishing textured/glossy, use of recycled plastic up to 61% (depending on colour) water tank: injection moulded plastic (SAN) logo: pad printed feet, UI: silicone rubber

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions 139mm x 260mm x 270mm Weight 2,7kg Power 1450W, Voltage 220-240, Frequency 50-60 Hz Energy Efficiency Rating A PLUS Removable parts are dishwasher safe. It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.

TAGS:
Lavazza, coffee, espresso, recycled plastic, sustainable packaging

RESEARCH ABSTRACT:
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.

CHALLENGE:
Tiny Eco has just been launched and is replacing a successful product. It is the smallest member of the A Modo Mio range. It is the baby of the family and an entry level product. Easily accessible and priced competitively. But definitely not cheap. The design has a lot of personality, is well executed, and builds on the existing Lavazza form language. It manages the use of recycled plastic while maintaining the same high standard for aesthetics and perceived quality.

ADDED DATE:
2023-02-26 16:42:48

TEAM MEMBERS (1) :


IMAGE CREDITS:
Lavazza

PATENTS/COPYRIGHTS:
design patent/registered design

Visit the following page to learn more: http://www.lavazza.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Lavazza

PROFILE:
Luigi Lavazza S.p.A. is an Italian manufacturer of coffee products. Founded in Turin in 1895 by Luigi Lavazza, it was initially run from a small grocery store in Via San Tommaso 10. Lavazza invented the concept of the coffee blend - the art of combining different types of coffee, to achieve and maintain certain characteristics and quality. Lavazza is among the world's leading coffee roasters.



NOMINATION DETAILS

Lavazza Tiny Eco Espresso MacHine by Florian Seidl is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Lavazza Tiny Eco Espresso MacHine by Florian Seidl is Winner in Home Appliances Design Category, 2022 - 2023.



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