Intangible Heritage Illustration by Zhou Xiaoshu

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DESIGN DETAILS
DESIGN NAME:
Intangible Heritage

PRIMARY FUNCTION:
Illustration

INSPIRATION:
The combination of intangible cultural heritage and modern design is the source of a series of illustration concepts. On the basis of traditional culture, intangible cultural heritage is transformed into modern design language by computer technology, which is applied to the Internet, print media, books, photo albums, publicity pages and other forms of expression to spread China's excellent traditional culture and display cultural innovation achievements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The theme of this project is Zigong Lantern Festival, Pipa Art and Longquan Celadon. They are valuable intangible cultural heritage of China. Draw three artistic illustrations by computer to creatively show the essence of these cultures. The combination of computer technology and traditional art has the characteristics of creativity, design and application. This set of works is to let the public know more about China's intangible cultural heritage and inherit traditional culture.

OPERATION / FLOW / INTERACTION:
The key point is to attract the public with elegant visual effects, and the combination of modern aesthetic illustrations and traditional culture attracts the public's aesthetic interest.

PROJECT DURATION AND LOCATION:
Understanding the Intangible Heritage launched in China 2022.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
This series of illustrations are drawn by illustrator vector design software. It consists of super-high-level printing technology and manufacturing technology, thus highlighting the visual effect of the poster and showing exquisite and beautiful illustration details.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.

TAGS:
Intangible cultural heritage, pipa art, Longquan celadon, Zigong Lantern Festival, illustration, computer painting.

RESEARCH ABSTRACT:
Intangible cultural heritage is a treasure of the world. Pipa art, Zigong Lantern Festival and Longquan celadon are important representatives of China's intangible cultural heritage. This series of illustrations transforms the unique culture into the power of creative visual design. The researcher investigated three non-legacy techniques and drew a series of non-legacy illustrations using computer vector painting technology. People can better understand China's intangible cultural heritage through network communication and printing.

CHALLENGE:
The difficulty lies in accurately grasping the essence of three intangible cultural heritages, the proper integration of modern aesthetics and traditional culture, the aesthetic standards of modern audiences and the combination of computer technology and traditional culture.

ADDED DATE:
2023-02-26 14:40:22

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1 : Illustration Zhou Xiaoshu&Huo kai, 2022.
Image #2 : Illustration Zhou Xiaoshu, 2022.
Image #3 : Illustration Zhou Xiaoshu, 2022.
Image #4 : Illustration Zhou Xiaoshu, 2022.
Image #5 : Illustration Zhou Xiaoshu, 2022.

Visit the following page to learn more: https://pan.baidu.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Northeastern University of China

PROFILE:
Northeastern University (NEU) was established on September 985, 1923 in the 26th year, and it is one of the national "double first-class", "211 Project" and "90 Project" key universities. In the history of more than two years, universities have formed their unique spirit: "constantly pursuing improvement and acting in accordance with the truth." The university is located in Shenyang, the central city in the northeast of China, and also has a campus in Qinhuangdao, Hebei Province. The school covers a total area of 5.5 million square meters, including a building area of 0 million square meters. There is 1 faculty member, including 680 full-time teachers. Northeastern University will adhere to the principle of "cultivating outstanding talents" and the road of "innovation, characteristics and openness", make unremitting efforts to build a world-class university with China characteristics and play a leading role in the process of new industrialization in China.



NOMINATION DETAILS

Intangible Heritage Illustration by Zhou Xiaoshu is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Zhou Xiaoshu is also kept secret. This information will also be available later.


AWARD DETAILS

Intangible Heritage Illustration by Zhou Xiaoshu is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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