Luzhou Laojiao Wine Liquor Packaging Design by Yuejun Chen

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DESIGN DETAILS

DESIGN NAME:
Luzhou Laojiao Wine

PRIMARY FUNCTION:
Liquor Packaging Design

INSPIRATION:
In the form of the product to do creative, the use of three-dimensional paper carving, three-dimensional book technique to show the product elements of three-dimensional sense and sense of space, make the illustration elements more vivid. The illustration shows the visual image of a Sichuan Airlines plane flying over Sichuan, expressing the blue sky and white clouds and the dream of sailing, and the ambition is aligned with the sky. Sichuan characteristic elements are adopted to show the characteristics of Lujiu, expressing the beautiful scenery of mountains and rivers, the harmonious coexistence of man and nature, and the peaceful and stable social environment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The use of three-dimensional paper carving art design, stereo book technique to show the three-dimensional sense of product elements and sense of space, so that the illustration elements more vivid. The elements of the first layer are mainly the national treasure panda element, showing the cordial and cute appearance, expressing affinity. The second layer of elements with Yue Wang Tower as the main element performance, reflecting a strong historical and cultural flavor. Through the use of Yue Wang Tower elements to express the product history brand story, thick product quality. The third layer is the performance of Sichuan Airlines across the sky, and then the Sichuan Airlines plane characteristic color ribbons combined to show a lively and beautiful scene.

OPERATION / FLOW / INTERACTION:
Opening the structure through the box gives consumers the feeling of opening the treasure and produces a sense of surprise

PROJECT DURATION AND LOCATION:
The project will be implemented in August 2022 and will be located in Longgang District, Shenzhen, China in December 2022

PRODUCTION / REALIZATION TECHNOLOGY:
Using three-dimensional paper carving technology, using recycled paper materials for printing to achieve production

SPECIFICATIONS / TECHNICAL PROPERTIES:
Double gift box packaging design

TAGS:
Paper carving art

RESEARCH ABSTRACT:
Paper carving art combined with traditional liquor packaging design to make innovative breakthroughs

CHALLENGE:
Paper carving art combined with traditional liquor packaging design to make innovative breakthroughs

ADDED DATE:
2023-02-26 14:24:28

TEAM MEMBERS (1) :

IMAGE CREDITS:
Yuejun Chen, 2022.

CLIENT/STUDIO/BRAND DETAILS
	NAME: Shenzhen Red Deer Cultural Creative Design Co., LTD PROFILE: -

AWARD DETAILS
	Luzhou Laojiao Wine Liquor Packaging Design by Yuejun Chen is Runner-up for A' Design Award in Packaging Design Category, 2022 - 2023. · Read the interview with designer Yuejun Chen for design Luzhou Laojiao Wine here. · Press Members: Login or Register to request an exclusive interview with Yuejun Chen. · Click here to register inorder to view the profile and other works by Yuejun Chen.