Meat by Meet Digital Marketing by Luca Prata |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Meat by Meet PRIMARY FUNCTION: Digital Marketing INSPIRATION: Our main goal with this total marketing project was to tell a story and passion of the Barone' family, with visual web and graphic solutions. A topic that was hard to understand to the client that have to buy "simple" meat. The subject of the meat was very difficult to understand by the hungry customer but with wise, the visual designers and Client, with a strong, usable and impacted communication on web, social and graphics have it very good. The base of idea is founded by 2 path: sell food consultancy services in an artisanal and accurate way but also on a large variety of cuts of meat, not only nationally but internationally. The inspiration born on great meat supermarket of food that operates with graphic and visual tool but not with the passionate handcraft commercial way. We take inspiration from biggers but applying the commerciant soul of the client. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Carni Barone's communication comes from an in-depth study of national and international competitors, on and off the web. The visual designer team managed to develop unique graphics (static and web) that could communicate the true expression of the Italian trader but applying great variety in terms of commercial offer. The uniqueness of the project arises precisely from the fact that it has been possible to develop a communication capable of addressing both the theme of the offer and maintaining the customer's craftsmanship. Graphics in stick fonts for some logos, pardoned for others and playful for still others make Barone a real communicator of the international meat sector. The project involved both communicative identity graphics and the web (both web design and communication with social media). Through web designers we evaluated both the accessibility of the presentation web application and the usability of the e-commerce platform. User interface and user experience were the focus of attention for several months in the production phase in order to make them the main objective for a truly communicative, agile and "fresh" sale. Thanks to our social media managers we have managed to formulate innovative graphics and advertising campaigns on communication channels, always expressing ourselves without forgetting the family tradition. OPERATION / FLOW / INTERACTION: Through the use of many versatile digital technologies we have managed to create an always fast and sparkling design for customers who view the contents (graphics, photos and web) for the purpose of their meat selection. A dedicated communication that enhances the characteristics of the meat consultants of the Barone staff is what we have made possible by means of mesmerizing graphics. Captivating yes but also capable of shifting attention to the quality of what is offered. With social networks: we capture the attention of the segmented public both organically and sponsored through dedicated social campaigns. The graphics and the copy are managed in such a way that the user can understand enough but not everything in order to be able to redirect him later on to the site and e-commerce, pushing him to purchase. With the web: we have developed a responsive layout that takes into account both the fluid bootstrap grids and the size of fonts and elements, for always top-notch browsing. With e-commerce: by means of a user registration we are able to pilot sales in a strategic and linear way by capturing the attention of the public browsing the platform through images and photographs with the same minimal equipment. With variations in weight/price, typology, membership for purchases with zero shipping, bundle products capable of killing the list price, we have managed to guarantee the development of a digital product that is both very usable and sparkling during navigation and which therefore sells. In a little words: software development (website and e-commerce), graphics creation, native photos to the fresh meat, social adv are the main operations shaped for Carni Barone brand. PROJECT DURATION AND LOCATION: Website developed in Milano, in 2019 (4 months) e-commerce platform developed in Alba, from 2020 to 2021 Social media communication in Alba, from 2019 to 2023 Strategy and shop managing in Brescia, from 2020 to 2023 |
PRODUCTION / REALIZATION TECHNOLOGY: Based on a versatile cms to grant easy access to the client, ajax integrations, css3 transitions, html5 structures, native php for tools integrations, graphic softwares, social media strategies and many other skills of our teams. SPECIFICATIONS / TECHNICAL PROPERTIES: Unfortunately the dimensions of this project are not quantifiable, being a digital project they are dimensionless. Brand identity, dynamic website, e-commerce user platform, social and graphics also if are dimensionless we can underline that these are great and good content to go everywhere. TAGS: smart ecommerce, author photography, web design, graphic, digital strategy, social media, communication RESEARCH ABSTRACT: Being a very extensive and global project in marketing terms (website creation, social media management, e-commerce development, communication sales strategy) we recommend that you view some of our private links (on TheCubes website) dedicated to the Carni Barone communication project. https://thecubes.lan CHALLENGE: We have based this digital communication on several fronts and on the characteristics of the average Italian buyer. We are well aware that Italy represents one of the most important culinary poles in the world and therefore, even if meat from all over the world is sold, we felt compelled to make this project not only important but representative of the sale of meat. Our challenge therefore is represented by a development that could be within everyone's reach, both when you see it on social networks and when you browse it on the e-commerce platform. The usability and performance details of this communication are very evident and identifiable by means of the impression and use of them. Therefore, even if this project covered many digital fields, the challenge remained only one: to work diligently on the details and performances of the UI and UX of the e-commerce and on the web/graphic production that we would then have to communicate, through the official social channels. Developing communication tools able to show the true commercial soul of the customer would have helped to make not only his company great but to offer the world something more. ADDED DATE: 2023-02-26 11:10:53 TEAM MEMBERS (8) : Creative director: Luca Prata, Graphic designer: Andrea Dotta, Photographer: Luigi Perrone, Social media manager: Giovanni Carlevante, Visual designer: Roberto Fontana, Web designer: Mara Pata, Developer: Brian Long and Shop manager and editor: Lucia Villa IMAGE CREDITS: All photos, images/graphics and web development are shaped by internal components of LANGA Studios (a brand of LANGA Company) PATENTS/COPYRIGHTS: LANGA ® TM and © 2011 – 2023 |
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| Visit the following page to learn more: https://langastudios.com/en/project/baro |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Carni Barone PROFILE: Carni Barone is a historic Italian butcher's shop, founded by Antonino Barone in 1980. With more than 40 years of history, today the butcher's shop continues its business by looking to the future with innovation and tradition. Enzo, the founder's son, explains that meat is an important food and that it must always be healthy, fresh and certified (not just good) but also communicated with high style. |
| AWARD DETAILS | |
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Meat by Meet Digital Marketing by Luca Prata is Winner in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Luca Prata. · Click here to register inorder to view the profile and other works by Luca Prata. |
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