DESIGN NAME: Roger That Inspirationlabs
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: 2 months
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
|
PRODUCTION / REALIZATION TECHNOLOGY: For the corporate identity is printwork made, and also streetart and digital materials.
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Rogier van Hulst, branding, Roger That, Inspiratielab
RESEARCH ABSTRACT: -
CHALLENGE: To keep the design of Rogier van Hulst alive in this new identity.
ADDED DATE: 2023-02-25 13:50:46
TEAM MEMBERS (1) : Ruud Winder - Rebrandt
IMAGE CREDITS: 2023 Ruud Winder - Rebrandt
PATENTS/COPYRIGHTS: 2023 Ruud Winder - Rebrandt
|