Namito Commercial Art Toy Image by Ge Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Namito PRIMARY FUNCTION: Commercial Art Toy Image INSPIRATION: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness&quo OPERATION / FLOW / INTERACTION: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products. PROJECT DURATION AND LOCATION: Since 2021, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization. SPECIFICATIONS / TECHNICAL PROPERTIES: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods. TAGS: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life RESEARCH ABSTRACT: Research type: virtual art toy image Research objective: how to meet consumer spiritual needs & commercialize Namito Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs. Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos. CHALLENGE: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation. Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art. ADDED DATE: 2023-02-23 07:58:25 TEAM MEMBERS (1) : Ge Zhang IMAGE CREDITS: Beijing JiuPin Technology Co., Ltd. |
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NAME: Ge Zhang PROFILE: ZHANG Ge, a fashion artist and the founder of NAMITO IP, graduated from ESMOD, Paris, in 2010 and finished her postgraduate study at the Academy of Fine Arts of Tsinghua University in 2021. Her works fully reflect the unique inclusiveness and limitless possibilities of fashion art. She created the artistic IP image of NAMITO and continues multi-dimensional artistic creation around NAMITO via multimedia platforms. During her creation process, she follows the idea of reducing mental stress to create a pure NAMITO universe. Based on the creative concept of conveying optimism, ZHANG Ge injects happy emotions and pure power into her works to bring endless internal energy to the audience. |
| AWARD DETAILS | |
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Namito Commercial Art Toy Image by Ge Zhang is Winner in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Ge Zhang. · Click here to register inorder to view the profile and other works by Ge Zhang. |
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