Plant Professor Packaging by Hangzhou Chancemate Tech Corp. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Plant Professor PRIMARY FUNCTION: Packaging INSPIRATION: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users. OPERATION / FLOW / INTERACTION: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users. PROJECT DURATION AND LOCATION: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Recyclable paper, environmentally friendly printing materials SPECIFICATIONS / TECHNICAL PROPERTIES: Dumplings: 230*41*61mm Jelly: 124*80*24mm Coffee: 155*100*15mm TAGS: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation RESEARCH ABSTRACT: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements. CHALLENGE: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers. ADDED DATE: 2023-02-23 02:58:18 TEAM MEMBERS (1) : Jin Xie IMAGE CREDITS: Hangzhou Chancemate Tech Corp., 2022. |
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| Visit the following page to learn more: http://www.topwinchance.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanghai Jiashang Information Technology Co., LTD PROFILE: Focus on meal replacement vegetarian product development/brand operation/sales/supply, core team from Procter & Gamble, Coke, Danone, Mengniu and other domestic and foreign consumer food giants, to explore the health of "future food"! |
| AWARD DETAILS | |
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Plant Professor Packaging by Hangzhou Chancemate Tech Corp is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Hangzhou Chancemate Tech Corp.. · Click here to register inorder to view the profile and other works by Hangzhou Chancemate Tech Corp.. |
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