We Belong Here Corporate Identity by Jiyun Kim |
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| DESIGN DETAILS | |||||
| DESIGN NAME: We Belong Here PRIMARY FUNCTION: Corporate Identity INSPIRATION: Across many different cultures, spinning tops have been developed as a form of entertainment and leisure activity. The act of spinning a top can be a unifying experience that transcends language and cultural barriers, bringing people together in a fun and engaging way.To this end, I have developed a top-making kit that can be used as a tool in educational programs, particularly as an ice-breaking activity at the start of a semester. The kit enables students to create their own tops and engage in friendly competition with their classmates. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Understanding diverse cultures and perspectives is key to promoting equality and fostering a better world for all. We Belong Here is an ice-breaking tool for use in educational programs to promote cross-cultural understanding, communication, and collaboration. It allows students to create their own tops expressing their identity and engage in friendly communication. The kit fosters the benefits of play as a tool for transcending language and cultural barriers, promoting equality in our global community. OPERATION / FLOW / INTERACTION: The project was a part of Otis Design Week before the semester began. Students created their own tops with a provided kit and used them for a group activity to connect creatively with their peers. Posters featuring the tops' movement formed the letters "We," effectively capturing the playful and collaborative nature of the project while conveying a message of unity. The project fostered collaboration and connectedness within the Otis College of Art and Design community, setting a positive tone for the academic year. PROJECT DURATION AND LOCATION: The project commenced on August 22nd, 2021, at Otis College of Art and Design and concluded on August 29th, 2021. The project was showcased during Otis Design Week on August 29th, 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Top-making kit : 11inch x 17inch Poster : 24inch x 36inch TAGS: Branding, Education, Inclusive, Identity, Diversity RESEARCH ABSTRACT: - CHALLENGE: Designing a symbol that is free from cultural bias and prejudices can be a challenging task. To achieve objectivity, it is essential to create a design that does not generate any cultural conflicts or convey any particular cultural meaning. One effective strategy is to use a neutral color scheme that is universally recognized and accepted, such as the Olympic color scheme. ADDED DATE: 2023-02-22 16:37:46 TEAM MEMBERS (1) : IMAGE CREDITS: Jiyun Kim, 2022. |
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| Visit the following page to learn more: http://liakim.work | |||||
| AWARD DETAILS | |
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We Belong Here Corporate Identity by Jiyun Kim is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jiyun Kim. · Click here to register inorder to view the profile and other works by Jiyun Kim. |
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