Tick Tock Watch Gallery by Omid Majdtaheri and Sara Golzarroshan

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DESIGN DETAILS
DESIGN NAME:
Tick Tock

PRIMARY FUNCTION:
Watch Gallery

INSPIRATION:
The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.

OPERATION / FLOW / INTERACTION:
This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.

PROJECT DURATION AND LOCATION:
Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 3200 mm x Depth 2800 mm x Height 2400 mm

TAGS:
Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd

RESEARCH ABSTRACT:
During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.

CHALLENGE:
In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.

ADDED DATE:
2023-02-21 16:30:53

TEAM MEMBERS (2) :
Omid Majdtaheri and Sara Golzarroshan

IMAGE CREDITS:
Image #1: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #2: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #3: CG Artist Omid Majdtaheri, Tick-Tock, 2022.
Image #4: CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Image #5: CG Artist Omid Majdtaheri, Tick-Tock, 2022.




CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-



NOMINATION DETAILS

Tick Tock Watch Gallery by Omid Majdtaheri and Sara Golzarroshan is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Tick Tock Watch Gallery by Omid Majdtaheri and Sara Golzarroshan is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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