The Brollach Single Malt Irish Whiskey by Tiago Russo and Katia Martins |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Brollach PRIMARY FUNCTION: Single Malt Irish Whiskey INSPIRATION: The medieval style of forged metals and wood were the starting point of this product, envisioned that, upon looking, could bring the thoughts of History running through the box, the perception that although this is a brand new and contemporary product, the user could still feel the passage of time running through the oak grain, the weight of ancient craftsmanship through the metal trims, and the presence of a whiskey that matured, endured, and could be passed over generations. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Brollach's theme and design concept is all about the weight of heritage. With a naming that relates directly to Jay Bradley's family name – the Founder of The Craft Irish Whiskey Co. - the ideology of this whiskey was to create something that could transmit the passage of time through history, through heirloom, in a more traditional approach that highlights the classical notions of craftsmanship. OPERATION / FLOW / INTERACTION: The wooden grain, intertwined on 45 degrees, guides the eyes towards the centre of the box: the more you glance, the more your vision converges to the bold metal trims and the sneak peek of the monogram and bottle inside. There, the dark suede invites the user to immerse onto the contrasting products that emerge in front of the metallic trims. Bottle, glasses, booklet and certificate, bring up intensity by contrasting that same darkness with the metal, colours, and the whiskey's natural shades. PROJECT DURATION AND LOCATION: Designed between 2020 and 2021, The Brollach had to then meet almost a year of fabrication until every single detail was ready. As a design that heavily immerses on the heritage and craftsmanship connotations, every single detail had to be executed with utmost precision, with the techniques applied to the metal lining or the engraving being developed for several months until reaching the level of perfectionism and dedication that make this product, truly, an homage to Irish whiskey. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The metal and the oak combine in a way that doesn't need additional artefacts, it doesn't need a special coating or polishing. It is original, true to its origins, simple, yet luxurious; humble in nature, yet a conqueror. The metal is flat, bulky, with a bold presence. It makes a statement, cools down the wood presence, and adds the imagery of structure, of foundations. The wood adds presence, humanity, in a story of home feelings, of fortification of a true Irish heritage. SPECIFICATIONS / TECHNICAL PROPERTIES: Straps hold the glasses with two slots, an ancient technique for belts or armours. The bottle is inserted onto a thick oak base with a deep locator. Bold, bulky, strong, yet with an elegant take, such as the soft neck brace that keeps the glass vessel in place. The drawer underneath, with a silver plate on the front and a leather pull, reveals a hidden compartment that contains the drinking accessories and testers, revealing an additional depth to the entire whiskey-tasting experience. TAGS: Whiskey, luxury, design, craftsmanship, heritage, experience, immersion, packaging, product, exclusive RESEARCH ABSTRACT: The Brollach was developed considering two different sets of research. As the tone of the brand, it was the aim of this product to highlight and elevate the whiskey-tasting experience, and at the same time, to represent a homage to the craftsmanship and family heirloom that is in the foundation of the brand, and therefore a strong focus was put into understanding and achieving the best results out of traditional techniques and materials that represent Shay's work and traditional Irish manufacturing. CHALLENGE: The Brollach represents an homage to the history of the brand and Irish whiskey. Unlike any other whiskey designed and created until now, each and every single detail, each feature, is all about the family heirloom. A traditional approach to the furniture-making heritage of the Bradley family has been revisited and reimagined to create an experience that values tasting and celebration with the weight of time, of passion that travel through generations to create a unique moment in time. ADDED DATE: 2023-02-20 23:53:12 TEAM MEMBERS (2) : Tiago Russo and Katia Martins IMAGE CREDITS: The Craft Irish Whiskey Co. |
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| Visit the following page to learn more: http://bit.ly/41lX58D | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The Craft Irish Whiskey Co. PROFILE: The Craft Irish Whiskey Co. is on a mission to reinvent Irish whiskey; elevating its potential and reinvigorating the art of whiskey-making through scientific studies and expertise, sparing no expense in the pursuit of perfection. The company was born from a desire to restore premium Irish whiskey to the heights it once enjoyed. To achieve such a goal has taken a complete reimagining of the craft; disrupting an industry by reinventing the maturation and experience of our whiskeys. No expense is spared, no corners are cut. These are whiskeys of distinction, of unsurpassed expression, destined to revitalise Irish whiskey as a luxury to rival the finest wine, jewellery and art. |
| AWARD DETAILS | |
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The Brollach Single Malt Irish Whiskey by Tiago Russo and Katia Martins is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Tiago Russo and Katia Martins for design The Brollach here.· Press Members: Login or Register to request an exclusive interview with Tiago Russo and Katia Martins. · Click here to register inorder to view the profile and other works by Tiago Russo and Katia Martins. |
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