Milk Fit Package by Li Huang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Milk Fit PRIMARY FUNCTION: Package INSPIRATION: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand. OPERATION / FLOW / INTERACTION: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves. PROJECT DURATION AND LOCATION: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: PET high permeability bottle PE bottle cap BOPP label SPECIFICATIONS / TECHNICAL PROPERTIES: A set of three bottles, 450ml/69*69*164.2mm/ TAGS: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk RESEARCH ABSTRACT: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today. CHALLENGE: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals. ADDED DATE: 2023-02-15 07:55:33 TEAM MEMBERS (1) : Li.Huang IMAGE CREDITS: Li Huang, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SHINY MEADOW PROFILE: Founded in 2018, SHINY MEADOW brand is positioned as a new benchmark for high-end fresh milk, and is committed to creating its Chinese own high-end fresh milk brand to provide higher quality choices for elite consumers. With its high quality and fresh taste, SHINY MEADOW won the 2018 "China Dairy Excellent New Product Award". In 2020, it won the TBI Annual Popular Brand Award, the most growing brand, in 2021, it won the "World Quality Evaluation Conference Quality Gold Award" in 2022, won the "Social Innovation Contribution Award" of CBN, and won the "2022 Best ESG Brand" of TBI, etc., in the five years of listing, SHINY MEADOW has maintained a three-digit high growth year after year, and has continuously become the representative word of "new benchmark for high-end fresh milk" in the minds of consumers. |
| AWARD DETAILS | |
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Milk Fit Package by Li Huang is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Li Huang. · Click here to register inorder to view the profile and other works by Li Huang. |
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