D H A Gummy Packaging by Herbalife Nutrition Product Innovation Center |
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| DESIGN NAME: D H A Gummy PRIMARY FUNCTION: Packaging INSPIRATION: The design was inspired by the DHA algal oil of the gummy, which is derived from Marine algae. Therefore, the packaging created a scene of cartoon dinosaur roaming the deep sea and added algae elements, conveying the high quality ingredients of DHA algal oil gummies, emphasizing the nutritional value and gaining the preference of children and trust of parents. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design of this children gummy packaging uses cartoon dinosaur elements familiar to children. The cartoonish dinosaur occupies three faces of the carton packaging, and a complete dinosaur image will be formed as long as three cartons stand side by side to improve the enjoyment. The unique structural design adds added value to the product, while the innovative silo structure ensures that it can be used after eating, linking the environmental protection concept with its own added value. OPERATION / FLOW / INTERACTION: The opening position of the packaging is cleverly combined with the cartoon pattern. Users can pull open it via the tear line and the indicative hand icon, which is like opening the mouth of the dinosaur to take the Gummies out. The toothlike arc structures lock the silo when closed. The black and white illustrations inside can be used as coloring toys of children. PROJECT DURATION AND LOCATION: The project was developed in Shanghai in July 2021 and launched in China in September 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Packaging material: non-laminated lightweight paper Interior packaging: translucent frosted film SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 100 mm x 100 mm x 160 mm TAGS: Children food, cartoon dinosaur image, sustainability, interesting stories, original structural design RESEARCH ABSTRACT: After plenty of study on children food in the market, designers found that the packaging tends to use cute cartoon images and constructed a story image to attract children. In addition to the stories on the packaging, we also designed a number of dinosaur illustrations for the inner packaging, which were casually applied to give users the surprise feeling of opening blind boxes. The shape of the gummies is designed as dinosaur claws, dinosaur eggs, etc., to enhance the fun. CHALLENGE: There were two challenges in the design process. 1.The tear line needed to be both easy to open and stable in transport. After several rounds of optimization, shipping tests and consumer feedback, the perfect solution was finally discovered. 2. The seal of the silo after opening. The toothlike arc structure on the dinosaur image is an effective solution. Through the buckle of toothlike arc, it is still sealed after repeated opening. ADDED DATE: 2023-02-15 01:01:11 TEAM MEMBERS (1) : Haiyan Cao and Yinghui Hu IMAGE CREDITS: Herbalife Nutrition Product Innovation Center, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Herbalife Nutrition Product Innovation Center PROFILE: Since 1980, Herbalife, a nutrition and weight management company, has remained true to its nutritional mission: to improve people's lives through quality nutritional products and nutrition programs. Weight management, nutritional supplementation, energy and fitness, and personal care products are now available in more than 90 countries worldwide. Through quality products and passionate marketers, we provide customers with personalized programs to help them achieve their nutrition and health goals, while also passing on the concept of balanced nutrition and a healthy, active lifestyle to a wider audience. |
| AWARD DETAILS | |
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D H a Gummy Packaging by Herbalife Nutrition Product Innovation Center is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Herbalife Nutrition Product Innovation Center. · Click here to register inorder to view the profile and other works by Herbalife Nutrition Product Innovation Center. |
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