DESIGN NAME: Nutrili
PRIMARY FUNCTION: Supplements Branding
INSPIRATION: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!
Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
OPERATION / FLOW / INTERACTION: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
PROJECT DURATION AND LOCATION: 3 months, Istanbul & Dubai
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
SPECIFICATIONS / TECHNICAL PROPERTIES: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
TAGS: supplements, vitamins, collagen, label, packaging, design
RESEARCH ABSTRACT: -
CHALLENGE: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.
In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
ADDED DATE: 2023-01-23 08:55:46
TEAM MEMBERS (1) : Designer: Cansu Dagbagli Ferreira
IMAGE CREDITS: Photography: Lara Zankoul + Büşra Sarıoğlu
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