Gaofan Black Gold Goose Down Garment by Wu Kunming and Zhang Chuangui |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gaofan Black Gold Goose Down PRIMARY FUNCTION: Garment INSPIRATION: The overall black-gold embellishment with a glossy effect is both versatile and high-end. The leg can be well protected in length, matching with various types of pants and shoes can be fashionable and domineering, creating a different aura. Equipped with a freely adjustable design, the waist can be tighter up in one second, so that it is no longer fat and strong in winter. It is the best choice for the new era and new fashion. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This down jacket is made of windproof, waterproof, and breathable volcanic rock fabric, filled with the high bulky white goose down and integrated with the application of temperature locking, warmth, and other technologies to meet consumers' fashion, cold resistance, fashion, lightweight, easy-to-care and other dressing needs. There is no ostentatious appearance design, and the classic black-gold color scheme, so that people can no longer fear the cold wind in winter. OPERATION / FLOW / INTERACTION: The external selection of soft, warm, and non-fleecy volcanic rock fabric can not only self-heat after 2 minutes, but also greatly improve the wind, water, and air permeability index. Even if a lot of heat is generated during exercise that can be easily dealt with, achieving super waterproof, lasting windproof, and highly breathable performance. PROJECT DURATION AND LOCATION: This down jacket was upgraded and successfully launched in 2022. FITS BEST INTO CATEGORY: Fashion, Apparel and Garment Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product is filled with 700+ high fill power, 800mm high cleanliness, and 90% high content imported Hungarian white goose down, which can better block the cold wind to meet the requirements of lightweight, comfortable, warm, and beautiful outdoor clothing for down jackets. At the same time, multiple cleaning processes are adopted to ensure that the goose down is clean and free of odor. Both the elderly and children can use them with assurances! SPECIFICATIONS / TECHNICAL PROPERTIES: 1.0kg TAGS: Hungarian white goose down, volcanic rock fabric, patented temperature locking, glossy effect RESEARCH ABSTRACT: The use of the British Coats Sylko Metallic and the German gold needle makes the product run smoothly and firmly, with good durability, comprehensiveness, and aesthetics. After more than 400 processes, the products maintain a high degree of unity and excellence from the inside out, both inside and outside. The cuffs are designed as gloves, which can be worn or carried with built-in straps to achieve diversified personality styles. CHALLENGE: 90% of the product is imported Hungarian white goose down, which can better block the cold wind and satisfy the demands of lightweight, cozy, and attractive outdoor apparel for down jackets. The product has fill powers of 700+, 800mm of cleanliness, and 90%. To make sure the goose down is spotless and odor-free, many cleaning techniques are used simultaneously. They are safe for use by both children and the elderly. ADDED DATE: 2023-01-03 08:22:42 TEAM MEMBERS (1) : Wu Kunming， Zhang Chuangui IMAGE CREDITS: Wu Kunming and Zhang Chuangui, 2022. PATENTS/COPYRIGHTS: ZL 2021 1 0195708.7 |
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| Visit the following page to learn more: https://m.tb.cn/h.U7d8jyS?tk=3EqFdXhTbm5 CZ3457 | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Anhui Gaofan E-commerce Co., Ltd PROFILE: Gaofan is a brand of Anhui Gaofan E-commerce Co., Ltd. Gaofan was founded in 2004, focusing on the down jacket industry for 18 years. We have successfully transformed the online e-commerce model from a traditional clothing enterprise, established a national top e-commerce operation team, and achieved in-depth cooperation with Tmall, JD, Vipshop and other large platforms, with a growth rate of more than 100% for five consecutive years. In 2016, Gaofan's round A financing was successful, and it was approved as a "national high-tech enterprise" in the same year; In 2017, Govan was listed on the first China Brand Day China Brand List of the State Council, signed an international well-known IP, and opened the road to brand upgrading. In 2018, the sales volume of the whole network during the Double 11 Festival exceeded 100 million yuan. In 2020, Gaofan Branch will be set up in Hangzhou to open up the live broadcast business. Wang Ziwen, the spokesman, and two internationally famous IPs Doraemon and Snoopy will be signed. In the same year, the first single brand live broadcast of the whole network will exceed 100 million yuan. In 2022, the independently developed and designed "Black Gold" series will be successively listed on the top brand list of Tmall Tiktok, and become the first selling high-end goose down clothing of Dithering. At the same time, Cecilia Cheung will be signed as the brand spokesperson. |
| AWARD DETAILS | |
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Gaofan Black Gold Goose Down Garment by Wu Kunming and Zhang Chuangui is Winner in Fashion, Apparel and Garment Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wu Kunming and Zhang Chuangui. · Click here to register inorder to view the profile and other works by Wu Kunming and Zhang Chuangui. |
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