ReForm Plastic Brand Identity Design by Giang Nguyen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: ReForm Plastic PRIMARY FUNCTION: Brand Identity Design INSPIRATION: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward. UNIQUE PROPERTIES / PROJECT DESCRIPTION: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was started in July 2021 and finished in October 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: plastic waste, brand identity, social impact, recycled, furnitures RESEARCH ABSTRACT: - CHALLENGE: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes. ADDED DATE: 2022-12-23 04:37:54 TEAM MEMBERS (1) : Giang Nguyen IMAGE CREDITS: Hieu Nguyen |
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NAME: ReForm Plastic PROFILE: ReForm Plastic is a Da Nang-based social enterprise dedicated to solving the plastic waste problem and improving the livelihood of local informal waste workers. With a vision towards a better world, ReForm Plastic promotes circular economy by transforming plastic waste into beautiful, yet fully functional products through proven research and design. Unlike other brands who only use high-value plastic wastes in production,ReForm Plastic also uses low-value plastic as materials for all of its products, which brings about significant and measurable benefits to the environment. Starting out with just one small pilot facility in Da Nang in 2020, ReForm Plastic has expanded to seven full-sized factories across 5 countries in Southeast Asia and Africa after 2 years of operation. |
| AWARD DETAILS | |
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Reform Plastic Brand Identity Design by Giang Nguyen is Winner in Graphics, Illustration and Visual Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Giang Nguyen. · Click here to register inorder to view the profile and other works by Giang Nguyen. |
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