Mission Sleep Fitness Recap Campaign by Jisoo Sim |
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| DESIGN NAME: Mission Sleep Fitness PRIMARY FUNCTION: Recap Campaign INSPIRATION: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design. OPERATION / FLOW / INTERACTION: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format. PROJECT DURATION AND LOCATION: This project began in October 2022 and finished in December 2022. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Sleep, data, health, astronauts, review, recap, report, space RESEARCH ABSTRACT: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate. CHALLENGE: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand. ADDED DATE: 2022-12-09 22:26:19 TEAM MEMBERS (6) : Ryan Groffie, Sabina Blankenberg, Frances Arnautou, Benjamin Doyle, Nick Xitco and Maria Salgado IMAGE CREDITS: Jisoo Sim, 2022. |
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| Visit the following page to learn more: https://www.eightsleep.com/yearinsleep | |||||
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NAME: Eight Sleep PROFILE: Eight Sleep is the world's first sleep fitness company with a mission to fuel human potential through optimal sleep. Their hardware, software, and AI technologies power pro athletes and everyday high performers around the globe, including snowboarding sensation and Olympic Gold-Medalist Red Gerard, the world’s fittest man 2021 CrossFit Games Winner Justin Medeiros, and the 8X Formula One Champion, Mercedes-AMG PETRONAS Formula One Team. Eight Sleep was named one of Fast Company's Most Innovative Companies in 2019 & 2022. The company was also recognized two years in a row by TIME's “Best Inventions of the Year.” Eight Sleep is available for purchase in North America (the United States and Canada), throughout the United Kingdom, Europe (Belgium, France, Germany, Italy, Netherlands, and Spain), and Australia via eightsleep.com. |
| AWARD DETAILS | |
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Mission Sleep Fitness Recap Campaign by Jisoo Sim is Winner in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jisoo Sim. · Click here to register inorder to view the profile and other works by Jisoo Sim. |
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