DESIGN NAME: Teaespresso
PRIMARY FUNCTION: Packaging Design
INSPIRATION: the story of the origin and flavor of Teaespresso tea lines by illustrating scenes from tea hills in Taiwan, Japan, Srilanka to British tea parties.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: IDOCEAN want the packaging to create a unique mark for the Teaespresso tea bag product line with feelings about high-end products. In addition, due to the Teaespresso brand, there will be many different product lines that require a common concept for the packaging of all these product lines.
Reddot Creative has told the story of the origin and flavor of Teaespresso tea lines by illustrating scenes from tea hills in Taiwan, Japan, Srilanka to British tea parties.
Reddot Creative has applied the Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects when designing Teaespresso packaging. “We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out, the color range is cleverly processed to bring sophistication but still attractive and attractive and keep all clean and clear. Each tea box is a story of origin, its own taste with exquisite design, but when you order 3 boxes of tea with the same product line, they will combine into an overall picture that attracts customers’ eyes.
OPERATION / FLOW / INTERACTION: We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out, the color range is cleverly processed to bring sophistication but still attractive and attractive and keep all clean and clear. Each tea box is a story of origin, its own taste with exquisite design, but when you order 3 boxes of tea with the same product line, they will combine into an overall picture that attracts customers’ eyes
PROJECT DURATION AND LOCATION: The project started in April 2022 and finished in September 2022, public in 2023
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Four color printing, high quality paper, profiling, matt lamination high quality paper, profiling, matt lamination and logo is gold emulsified to increase the luxury.
Design: Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects.
SPECIFICATIONS / TECHNICAL PROPERTIES: 11x11cm
15bag x 15g
nw: 75
TAGS: Tea packaging, Illustration, Creative, Flat Design, Tea
RESEARCH ABSTRACT: Client want the packaging to create a unique mark for the Teaespresso tea bag product line with feelings about high-end products.
Applied the Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects when designing Teaespresso packaging. We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out, the color range is cleverly processed to bring sophistication but still attractive and attractive and keep all clean and clear.
CHALLENGE: Teaespresso is a brand of tea bags belonging to Idocean food ingredients company, this is a product that is positioned in the high-end segment and our client: Idocean want the packaging to create a unique mark for the Teaespresso tea bag product line. In addition, due to the Teaespresso brand, there will be many different product lines that require a common concept for the packaging of all these product lines.
ADDED DATE: 2022-11-17 04:08:40
TEAM MEMBERS (2) : Creative: Quoc Thai Ngo and Art&Design: Na Le
IMAGE CREDITS: Image credits: Reddot Creative
PATENTS/COPYRIGHTS: Copyrights belong to Reddot Creative, 2023
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