Teaespresso Packaging Design by Quoc Thai Ngo and Na Le

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DESIGN DETAILS
DESIGN NAME:
Teaespresso

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
the story of the origin and flavor of Teaespresso tea lines by illustrating scenes from tea hills in Taiwan, Japan, Srilanka to British tea parties.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
IDOCEAN want the packaging to create a unique mark for the Teaespresso tea bag product line with feelings about high-end products. In addition, due to the Teaespresso brand, there will be many different product lines that require a common concept for the packaging of all these product lines. Reddot Creative has told the story of the origin and flavor of Teaespresso tea lines by illustrating scenes from tea hills in Taiwan, Japan, Srilanka to British tea parties. Reddot Creative has applied the Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects when designing Teaespresso packaging. “We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out, the color range is cleverly processed to bring sophistication but still attractive and attractive and keep all clean and clear. Each tea box is a story of origin, its own taste with exquisite design, but when you order 3 boxes of tea with the same product line, they will combine into an overall picture that attracts customers’ eyes.

OPERATION / FLOW / INTERACTION:
We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out, the color range is cleverly processed to bring sophistication but still attractive and attractive and keep all clean and clear. Each tea box is a story of origin, its own taste with exquisite design, but when you order 3 boxes of tea with the same product line, they will combine into an overall picture that attracts customers’ eyes

PROJECT DURATION AND LOCATION:
The project started in April 2022 and finished in September 2022, public in 2023

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Four color printing, high quality paper, profiling, matt lamination high quality paper, profiling, matt lamination and logo is gold emulsified to increase the luxury. Design: Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects.

SPECIFICATIONS / TECHNICAL PROPERTIES:
11x11cm 15bag x 15g nw: 75

TAGS:
Tea packaging, Illustration, Creative, Flat Design, Tea

RESEARCH ABSTRACT:
Client want the packaging to create a unique mark for the Teaespresso tea bag product line with feelings about high-end products. Applied the Flat Illustration style, also known as Flat illustration – a minimalist style, limited details, effects when designing Teaespresso packaging. We wanted to keep it simple and balance the details, colors, and main layout when developing the artwork for the tea label. Use bright, contrasting colors to make artwork stand out, the color range is cleverly processed to bring sophistication but still attractive and attractive and keep all clean and clear.

CHALLENGE:
Teaespresso is a brand of tea bags belonging to Idocean food ingredients company, this is a product that is positioned in the high-end segment and our client: Idocean want the packaging to create a unique mark for the Teaespresso tea bag product line. In addition, due to the Teaespresso brand, there will be many different product lines that require a common concept for the packaging of all these product lines.

ADDED DATE:
2022-11-17 04:08:40

TEAM MEMBERS (2) :
Creative: Quoc Thai Ngo and Art&Design: Na Le

IMAGE CREDITS:
Image credits: Reddot Creative

PATENTS/COPYRIGHTS:
Copyrights belong to Reddot Creative, 2023

Visit the following page to learn more: https://reddotcreative.vn


CLIENT/STUDIO/BRAND DETAILS
NAME:
IDocean Co., Ltd.

PROFILE:
Established since 2007 as a trading company, IDOCEAN has gain exclusive rights to import prestigious brands from France, Spain, Australia, Korea, Taiwan, Hongkong, Thailand, etc. Our broad customer has consists all the following: retail stores, gourmet shops, supermarkets, restaurants, coffee shops, fast food chains as well as other food service channels. Passion for precision and innovation, we are committed in serving our customers well-trusted ingredients and equipments that meet high standard of food safety and quality level. Committed in supplying the highest standard of quality and safety, we offer a wide range of beverage ingredients, tools and equipment from prestigious brands such as Lúave®, Loveramics, Teaespresso, Acaia, Comandante, Éditions Jean Lenoir – Le Nez du Café and Le Nez du Vin, Alcurnia, Osterberg, ISI, JTC, Vitamix, etc. In 2018, IDOCEAN has earned ISO 9001:2015 certification that attests to this commitment.



NOMINATION DETAILS

Teaespresso Packaging Design by Quoc Thai Ngo and Na Le is a Nominee in Packaging Design Category.

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AWARD DETAILS

Teaespresso Packaging Design by Quoc Thai Ngo and Na Le is Winner in Packaging Design Category, 2023 - 2024.



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