Flava Plywood and Veneer Showroom by Silambarasan Ganapathy

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DESIGN DETAILS
DESIGN NAME:
Flava

PRIMARY FUNCTION:
Plywood and Veneer Showroom

INSPIRATION:
Our main aim was to detach “FLAVA” experientially from its harsh industrial surrounding & to create a space with assertive architectural presence while being elegant & enabling a flexible space for the products to be displayed. The approach to the design was experimental in nature, with the aim of providing end users with an immersive and sculptural experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
FLAVA is a Plywood & Veneer showroom, located in the midst of an industrial hub primarily allocated to the Timber & Plywood business of Bangalore, India.
The concept involves a blend of segregation and connectivity. Keeping the openness of the floor intact, all feature elements are strategically planned to create series of discussion pockets. The whole Interior is sculpted in a Monochromatic canvas that meticulously varies in surfaces & forms, while dissolving the boundaries between all the surfaces (Wall, Floor & Ceiling). The space promotes a very strong sense of design while leaving a stage for the products that are being displayed.

OPERATION / FLOW / INTERACTION:
“A mix of segregation & connectivity”. Keeping the openness of the floor intact, all feature elements are strategically planed to create series of discussion pockets. The store is designed on fractal behaviour that explores the concept for sequencing the space that is both immersive and sculptural. The “Fractal Voronoi” was imagined in the ceiling as a system that divides the space into sub-spaces in an organic way. The whole Interior is sculpted in a Monochromatic canvas that meticulously varies in surfaces & forms, while dissolving the boundaries between all the surfaces (Wall, Floor & Ceiling). The ceiling engages a tessellated dynamic geometry that spreads all along the main space at the lower level, further taking over other areas near reception and even upper level. The integrated lighting system elegantly concealed in the tessellated ceiling embraces the unexpected experience. The inter connected first floor leads in to a lounge area with a characteristic backdrop acting as the focal point of the space. This dramatic sculptural birch plywood installation with the fractal pattern in a much simplified version, and the wooden lattice detailed ceiling above it provides a physical & tactile connection to the customers. A limited palette of materials comprised of Birch plywood for wall & ceiling, grey Epoxy for flooring are used through out the project.

PROJECT DURATION AND LOCATION:
Flava Started in December 2021 in Bangalore, India and completed in May 2022.The store design has received recognition across various platforms.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
“FLAVA” proved to be immensely advantageous, allowing for greater control over the design process and the potential to iterate quickly and efficiently. The ability to map the Voronoi cells on the ceiling is a great example of how the use of parametric design tools can enable architects to explore complex geometries that may not be possible through traditional design methods. The focus is kept on materials and fabrication techniques, and by prioritising these aspects, we were able to create a design that was both feasible to fabricate and aesthetically pleasing. The use of parametric design also allowed for precise control over the fabrication process, which is essential for ensuring that the final product meets the desired specifications.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The design brief was to create a two level showroom with distinguishable Visual identity providing a clean & flexible space to accommodate maximum display at any given point while focusing on their core product (Birch Plywood). The 3500.Sq.ft showroom spreads across two stacked floors & a stockyard at the rear. The whole Voronoi surface at the Ground floor & Feature Elements were made out of Birch Plywood. The retail space has been specifically designed for the display of veneer and interior products, utilising a narrow selection of materials including Birch plywood for the walls and ceiling, as well as grey Epoxy for the flooring, which have been consistently incorporated throughout the project.

TAGS:
#retaildesign #interiordesign #showroom #parametric #greyinterior #Contemporarydesign #computationaldesign #lasercut #furnituredesign

RESEARCH ABSTRACT:
The design of the project demanded innovative and sustainable solutions that could improve spatial performance by considering intrinsic environmental geometries, social behaviours, urban implications, and programmatic flows. In order to achieve an organic aesthetic, the ceiling employed Voronoi tessellations at various scales. To facilitate this design, a form-generation process was developed that was grounded in natural forms. This process involved the use of algorithms to compute Voronoi diagrams, which presented a challenge in terms of concretising mathematically abstract forms.

CHALLENGE:
Due to the complex geometry, Innovative point co-ordinate system for construction on site was used. The subdivision of each surfaces was controlled and optimised to fit material sizes and costs. The project vision called for a complex space to be constructed by a local team. But, the project timelines and budgetary constraints proved to be a hurdle, as they were not in sync with the project's vision. To overcome this challenge, a high level of technological expertise was required for design, resolution, development, fabrication, and assembly of the space.

ADDED DATE:
2022-09-30 09:42:36

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer : Yash Jain
Fabrication : Imagineering

Visit the following page to learn more: http://www.dotcode.design


CLIENT/STUDIO/BRAND DETAILS
NAME:
Flava

PROFILE:
Flava was born as a consequence of a constant demand in the market for stylish, well-crafted, and well-curated interior and exterior products. With an expanding population of evolved and contemporary customers looking to express themselves through the interiors of their spaces, Flava was the need of the hour. An initiative by Vishal Ply, Flava aspired to bridge. this gap in the industry by giving life to a new league of interior product experience.



NOMINATION DETAILS

Flava Plywood and Veneer Showroom by Silambarasan Ganapathy is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Flava Plywood and Veneer Showroom by Silambarasan Ganapathy is Winner in Interior Space and Exhibition Design Category, 2022 - 2023.



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