DESIGN NAME: Carponi
PRIMARY FUNCTION: Corporate Design
INSPIRATION: Developing a branding from the very beginning is something very special. The corporate design must remain recognisable across all channels and the logo should not only work on the internet or letterhead, but also on the product - whether printed, die-cut or woven. We developed the corporate design for Carponi across all media and designed everything from quarterly lookbooks and displays for trade fairs to packaging design and product information sets to influencer emailings and social media.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Convincing and emotional brand identity. Carponi stands for sustainable and practical baby shoe fashion. A convincing and emotional brand identity for a quality and fashion-conscious target group formed the basis for our work. The brand was to be clearly differentiated from conventional toddler shoe brands and oriented more towards the top brands in adult fashion. Thus, with Carponi, a striking Italian company name was created - in German "auf allen Vieren" ("on all fours").
OPERATION / FLOW / INTERACTION: Development of a corporate design for premium baby crawling shoes with a contemporary approach to the target group, including social media.
PROJECT DURATION AND LOCATION: 2 month
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Adobe CS, Social Media Tools
SPECIFICATIONS / TECHNICAL PROPERTIES: –
TAGS: Corporate Design, Fashion Brand, Shoe Brand, Baby Branding, luxury Brand, Naming, Brand Development
RESEARCH ABSTRACT: A convincing and emotional brand identity for a quality and fashion-conscious target group formed the basis for our work. The brand was to be clearly differentiated from conventional toddler shoe brands and oriented more towards the top brands in adult fashion. Thus, with Carponi, a striking Italian company name was created - in German "auf allen Vieren" ("on all fours").
CHALLENGE: Getting the name patented and being able to start with the corporate design
ADDED DATE: 2022-09-30 08:44:10
TEAM MEMBERS (1) :
IMAGE CREDITS: R211-Agentur für Kommunikation
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