DESIGN NAME: Sunboy Gift Box
PRIMARY FUNCTION: Sunflower Seeds
INSPIRATION: Inspiration comes from the planting yard of sunflowers in Xinjiang Uygur area, where sunshines last much longer and the field turns yellow when it is harverting season of fall.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Starting with the brand name, we created a vivid, interesting and well-known logo. The packaging picture uses oil painting style to depict 'SUNBOYS' running happily in the sunflower field. Give the 'SUNBOYS' brand a personalized spirit, make it relaxed, happy, affectionate and just; The functional application of the gift box is innovative. The overall design is easy to assemble and separate, saving time and energy.
OPERATION / FLOW / INTERACTION: How to save consumers' effort in looking for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, a graphic layout of info, and a unitive serial system of the package will help Wellmind solve the problem, where consumers can recognize and pick up the products from far away.
PROJECT DURATION AND LOCATION: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The unique attribute is to redefine the opening structure of the outer packaging of melon seeds. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 443mm x Depth 115mm x Height 304mm
TAGS: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
RESEARCH ABSTRACT: We give the 'Sunboy' brand a personalized spirit, and make the ' Sunboy' relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the 'Sunboy' running happily in the sunflower field.
CHALLENGE: There are many different colors used to design gift box for FMCG products. We have to be careful when we chose yellow. Yet with the illustration of sunflower, the gift box is proved to be an eye catching one.
ADDED DATE: 2022-09-30 02:57:56
TEAM MEMBERS (6) : Creative Director: Tiger Pan, Graphic Design: Jingwen Xiang, Illustration: Ping Yi, Image Editing: Yuling Zhu, Technical Direction: Zhangkun Xie and Project Manager: Lei Peng
IMAGE CREDITS: Tiger Pan
PATENTS/COPYRIGHTS: The copyrights belong to Tiger Pan
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