Nverhong Guihualinzang Alcoholic Beverage Packaging by Wen Liu |
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| DESIGN NAME: Nverhong Guihualinzang PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor. OPERATION / FLOW / INTERACTION: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm. PROJECT DURATION AND LOCATION: 2021.6-2022.3 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing. SPECIFICATIONS / TECHNICAL PROPERTIES: 125X117X320mm TAGS: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity. RESEARCH ABSTRACT: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements. CHALLENGE: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor. ADDED DATE: 2022-09-26 09:50:34 TEAM MEMBERS (2) : Wen Liu and Xianguo Wang IMAGE CREDITS: Wen Liu, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD PROFILE: Shaoxing Nverhong Winery Co., Ltd. has a long history. Founded in 1919, it is a representative of Huangjiu. It is located in Shangyu Dongguan, Shaoxing City, Zhejiang Province. It is one of the backbone enterprises of Huangjiu industry in China and the vice-chairman unit of the Branch of the China Alcohol Industry Association. The brand value of the "Nverhong" brand in the 2020 China Brand Value Release List is 1.567 billion yuan. "Nuerhong" Huangjiu is brewed with the finest white glutinous rice, with a clear and transparent colour, a mellow yet rich taste and a strong and long-lasting aroma. |
| AWARD DETAILS | |
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Nverhong Guihualinzang Alcoholic Beverage Packaging by Wen Liu is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Wen Liu. · Click here to register inorder to view the profile and other works by Wen Liu. |
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