Gateway To Future Exhibition by Oval Design Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gateway To Future PRIMARY FUNCTION: Exhibition INSPIRATION: Gateway To Future is an eye-catching outdoor exhibition which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. The strategy is to drive visitors' curiosity to move on to another indoor exhibition in synergy. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The entire exhibition was designed in an intriguing, interactive and easy understanding manner for displaying the most outstanding developments of the sea, land and air transport infrastructures, making Hong Kong a world city of Asia. The team pondered on the idea of integrating factual information and gaming elements to develop a hybrid chess board game and built with bespoke online mobile games for visitors to play and experience. OPERATION / FLOW / INTERACTION: Gateway to Future is a hybrid game which facilitates physical and virtual experience to interweave for creating immersive experience. Visitors play the game in mobile devices and move their steps on the physical installation in tandem. While playing the game, visitors could discover relevant facts from the physical grid and interface shown in their mobile devices. PROJECT DURATION AND LOCATION: The exhibition was started on 6 July 2022 at Edinburgh Place in Hong Kong and ended in 30 November 2022. |
PRODUCTION / REALIZATION TECHNOLOGY: EPDM, made from recycled rubber used in tyre manufacture and commonly found in playground, was adopted as dominant flooring material. It could not only create a leisure, playful, playground-vibe but also cause less harm to the environment. According the report Building for the Future from Greenpeace, EPDM was ranked the highest for their low-environmental impact as it is non-toxic, non-polluting rainwater, high durability and 100% recyclable. SPECIFICATIONS / TECHNICAL PROPERTIES: Approximately 500 square metres TAGS: event, exhibition, multimedia, interactive, AR, game, public space RESEARCH ABSTRACT: With the need to present a vast number of hard facts within limited exhibition area, all content was required to be presented in a subtle, fun and interactive way without overwhelming the public. As such, facts about infrastructures of land, sea and air were translated into simple line graphics and fun facts and be embedded into the physical platforms. Moreover, with the mobile game, lively animation and mini game were designed to impart the content in a fun and interactive way. CHALLENGE: To engage and allure different age groups, the effort to create fascinating design, apply bold color and design captivating props were made. The concept of chess board was purposely created in the central business district of Hong Kong so as to build an oasis and magnify the contrast. Besides, bright and dazzling colours were used throughout the outdoor exhibition to create a vivid and amusing atmosphere. Also, those embedded props on the chess board are tempting triggers for people to check in and take selfie. ADDED DATE: 2022-09-20 10:32:59 TEAM MEMBERS (1) : Creative Director: Dennis Wong, Design Director: Dominic Kam, Designer: Adrianne Chong, Christy Wai, Liam Ho, Thera Ng and Project Management: Jason Chan, Chloe Yeung IMAGE CREDITS: Oval Design Ltd. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Planning Department of HKSAR Government PROFILE: Planning Department achieves to promote, working in partnership with our community, sustainable development to achieve a vibrant economy, a quality environment and social progress both now and in the future. The department is committed to formulating sustainable development strategies and plans, guiding the use and development of land, and facilitating suitable development and redevelopment, and encouraging community involvement and support. |
| AWARD DETAILS | |
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Gateway to Future Exhibition by Oval Design Ltd is Winner in Event and Happening Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Oval Design Ltd.. · Click here to register inorder to view the profile and other works by Oval Design Ltd.. |
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