Gojaming Juice Packaging by Qichao An |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gojaming PRIMARY FUNCTION: Juice Packaging INSPIRATION: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain. OPERATION / FLOW / INTERACTION: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory. PROJECT DURATION AND LOCATION: The project started in September, 2021 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Label plus PET bottle SPECIFICATIONS / TECHNICAL PROPERTIES: Width 70 mm x Depth 35 mm x Height 200 mm TAGS: Branding, Packaging,Juice,Colo RESEARCH ABSTRACT: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding. CHALLENGE: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration. ADDED DATE: 2022-09-16 05:09:48 TEAM MEMBERS (1) : IMAGE CREDITS: Designer:Qichao An,2021. |
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| Visit the following page to learn more: http://www.zhiansheji.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Mornice Brand Design PROFILE: We are committed to providing customers with innovative aesthetic design solutions based on strategic thinking, adhering to the concept of "reducing the cost of corporate marketing communication, allowing companies to avoid detours", always starting from the market perspective and customer needs, and combining visual aesthetics and brand strategy marketing , and tailor-made creative designs in line with the connotation of the enterprise for customers. |
| AWARD DETAILS | |
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Gojaming Juice Packaging by Qichao An is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Qichao An. · Click here to register inorder to view the profile and other works by Qichao An. |
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