China Qing Tea Beverage Packaging by Dingding Li |
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| DESIGN DETAILS | |||||
| DESIGN NAME: China Qing PRIMARY FUNCTION: Tea Beverage Packaging INSPIRATION: "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks. OPERATION / FLOW / INTERACTION: Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product. PROJECT DURATION AND LOCATION: The project started in May 2022 and completed on June 2020, Shanghai. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle size: Diameter 60mm x Height 180mm Single label size: Length 220mm x Width 60mm Gift box size: Length 41mm x Width 26mm x Height 63mm TAGS: tea, packaging, Chinese, beverage, branding RESEARCH ABSTRACT: All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration. CHALLENGE: China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved. ADDED DATE: 2022-07-21 08:04:25 TEAM MEMBERS (1) : Designer: Li Dingding IMAGE CREDITS: Designer: Li Dingding |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: The Soloist PROFILE: The Soloist is a Shanghai based design studio creative in the summer of 2020. Concept Collection is a creative study started in the name of The Soloist. It is intended to express the latest insights into branding, packaging and related design of different industry in an intuitive way. In this way, the mind and execution of The Soloist studio are displayed, and more creative potentials are explored. |
| AWARD DETAILS | |
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China Qing Tea Beverage Packaging by Dingding Li is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Dingding Li. · Click here to register inorder to view the profile and other works by Dingding Li. |
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