The 31st Golden Melody Awards Trailer Ceremony Promo Video by Cheng-Hsuan Lin |
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| DESIGN NAME: The 31st Golden Melody Awards Trailer PRIMARY FUNCTION: Ceremony Promo Video INSPIRATION: At the beginning of the trailer, everything seems to melt down through the inverted lens, scene by scene until the source of the Golden Melody trophy, and when the last moment of the inversion is approaching, start fast-forward playback with the inversion, so that the original dissolution is reversed into diffusion and Flow, ingeniously elicits two different viewing experiences. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The trailer opens with a Golden Melody trophy melting down, signifying that with the coming and going of generations, the Golden Melody Awards is breaking with conventions, reformulating and reconstructing every possibility anew. Like water, it seeps into every land, providing newfound nourishment in the cycle of rebirth; it spreads like a ripple, exerting its intangible and ever-renewing influence. OPERATION / FLOW / INTERACTION: Golden Melody Awards is Taiwan’s annual grand music awards ceremony, and we made a leading video trailer for this 31st session of the ceremony. With the 31st Golden Melody Awards, which is also a generation from 0 to 1. We have tried different changes from the past. Scenes that switch scenes symbolize different music styles, and each type of music deserves to be affirmed. PROJECT DURATION AND LOCATION: started in May 2020 and finished in August 2020 in Taiwan, and was launched in August 2020 FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation. A total of 29 awards, divided into 9 categories, we condense them and define the feature of each category in a scene that jumps to one scene. SPECIFICATIONS / TECHNICAL PROPERTIES: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized. We rethink and define the different possibilities of Golden Melody Awards. Use many different styles of media creation to interpret the possibility of each kind of music in Golden Melody Awards TAGS: Music Award, Golden Melody Awards, GMA, GMA31, GMA2020, Trailer RESEARCH ABSTRACT: The opening through the melting of the Golden Melody Trophy also symbolizes that the Golden Melody Award is no longer confined to the frame of the past after turning into the next generation. In 2020, the epidemic has not only impacted the world, but also made us stop and rethink many things, taking the concept of rebirth as the main theme of the video. Through the melting and final turning of the trophy into diffusion and flow, two different viewing experiences are subtly induced. CHALLENGE: The Golden Melody Award is an important indicator of Chinese pop music. Different styles of creative media also represent that each kind of music can be recognized. We rethink and define the different possibilities of Golden Melody Awards. During the epidemic, many things have changed, and life may no longer be the same as before, but it must be like water to reshape a new look. ADDED DATE: 2022-06-30 13:54:15 TEAM MEMBERS (1) : Director: Cheng-Hsuan Lin Art Director: Qian-Han Chen Producer: Yu-Hsiang Peng, Weiting Zhou Designer: Qian-Han Chen, Bonnie Lu, Xiao-Man Lin, Chung-Yi Wu, Hsiang-Lan Tsai, Ying-Fang Kao, Yi-Wei Wu, Sopedou Fu, Hsin Lin Animator: Bonnie Lu, Gene Jiang, Bruce Chen, Benson Chang, Peng-Hau Wang Colorist: Yihsun Chiang, Cheng-Hsuan Lin Music Design: Hsiao-Chin Lin, Szu-Yu Lin , Company: WinSound Studio Strings: Shuon Tsai, Nala Huang, Weapon Gan, Hang Liu , Company: Just Busy Music Studio Recording: Zen Chien, Chris Chen, Company: 112F Recording Studio IMAGE CREDITS: Production & Design: 27 Design Co., Ltd. Music & Sound Production: WinSound Studio Strings: Just Busy Music Studio Recording Engineer: Zen Chien Recording Assistant: Chris Chen Recording Studio: 112F Recording Studio PATENTS/COPYRIGHTS: Client: Ministry of Culture Taiwan Television Enterprise, Ltd. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: 27 Design Co., Ltd. PROFILE: 27 Design has been focusing on brand vision and motion design for a long time. It is known for its high degree of cross-domain integration and provides one-stop complete services from visual to motion graphic for various customers. |
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The 31st Golden Melody Awards Trailer Ceremony Promo Video by Cheng-Hsuan Lin is Winner in Movie, Video and Animation Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Cheng-Hsuan Lin. · Click here to register inorder to view the profile and other works by Cheng-Hsuan Lin. |
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