DESIGN NAME: OPPO K9s Breaking Reality
PRIMARY FUNCTION: Commercial
INSPIRATION: To showcase the characteristics of each color option, we created a multidimensional world of three surrealisitc environments - purple sand, silver sea, and obsidian mountain. We moved the camera down and let it dive underwater to transition from the scene to scene. It makes the film more immersive and connects audience to the film.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: OPPO K9s Breaking Reality is a full CGI promotional video to reveal new designs of the smartphone. The purpose is to showcase the three color options of Magic Purple Quicksand, Neon Silver Sea, and Obsidian Warrior. We aimed to keep the film simple without showing any smartphone features, but also make it visually engaging to watch for the audience.
OPERATION / FLOW / INTERACTION: This in a non-interactive video commercial.
PROJECT DURATION AND LOCATION: The project started in September 2021 and finished in October 2021 and was done remotely.
FITS BEST INTO CATEGORY: Movie, Video and Animation Design
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PRODUCTION / REALIZATION TECHNOLOGY: The film was designed and produced with Cinema4D and Octane Renders with VFX done in SideFX Houdini.
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: CGI, Render, C4D, Animation, Motion, Phone, Sand, Water, Volcano,
RESEARCH ABSTRACT: Research was not required for this project.
CHALLENGE: The challenge is to align the creative vision and art direction with the client.
ADDED DATE: 2022-06-29 17:56:17
TEAM MEMBERS (1) :
IMAGE CREDITS: You Zhang, 2022.
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