Shguijiu Dian Baijiu Packaging by Liang Chen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Shguijiu Dian PRIMARY FUNCTION: Baijiu Packaging INSPIRATION: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future. OPERATION / FLOW / INTERACTION: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials. PROJECT DURATION AND LOCATION: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes. SPECIFICATIONS / TECHNICAL PROPERTIES: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm TAGS: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu RESEARCH ABSTRACT: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future. CHALLENGE: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production. ADDED DATE: 2022-06-29 04:01:07 TEAM MEMBERS (3) : Creative Director: Chen Liang , Chief Designer: Chen Liang and 3D Scene Rendering: Song Liu IMAGE CREDITS: Creative Director: Chen Liang |
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| Visit the following page to learn more: http://www.sh600696.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanghai Guijiu Group Co., Limited. PROFILE: Headquartered at Lujiazui of Shanghai, China Guijiu Group Co., Ltd. is a strong innovative Baijiu production corporation, with production center based at Maotai Town. In accordance with its Unique Recipe of Liquor-Making Inherited for 16 Generations, China Guijiu Group Co., Ltd. roots in maotai flavor Baijiu production base, selects red tassel sorghum and water from Chishui River. Abiding by the brewing process of 12987 maotai flavor Baijiu, the company only produces pure grain yeast Kunsha Jiang-flavour Baijiu. In the future, Guijiu Group will promote M&A and introduce modern production technologies so as to realize the production capacity of 100,000 tons and build a garden-style Baijiu industrial park featured by internationalism, modernism, standardization, intelligence and integration of Baijiu and tourism. |
| AWARD DETAILS | |
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Shguijiu Dian Baijiu Packaging by Liang Chen is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Liang Chen. · Click here to register inorder to view the profile and other works by Liang Chen. |
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