Vivo X80 Product Promotion by Output |
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| DESIGN NAME: Vivo X80 PRIMARY FUNCTION: Product Promotion INSPIRATION: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission. OPERATION / FLOW / INTERACTION: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission. PROJECT DURATION AND LOCATION: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Laser projection technology, 3D naked eye technology. Materials: Engineering projector, fusion controller, Rea frame, generator. SPECIFICATIONS / TECHNICAL PROPERTIES: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle. TAGS: Naked eye 3d, Interactive, Epic, Innovation, Creative RESEARCH ABSTRACT: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people. CHALLENGE: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission. ADDED DATE: 2022-06-28 06:25:29 TEAM MEMBERS (1) : IMAGE CREDITS: Photographer: Xujie Yan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: OUTPUT PROFILE: OUTPUT is a leading new digital ecological platform in China. It focuses deeply on the cutting-edge content innovation in the field of digital technology and digital content and is committed to promoting the comprehensive digital upgrading of various industries. Using professional cross domain and cross disciplinary full link capabilities, integrating the exclusive signing resources of global top digital content creators to provide global digital culture lovers with the most cutting-edge digital content and digital experience information, provide the market with innovative digital experience overall solutions leading the future trend, and enable the comprehensive digital upgrading of content and experience. |
| AWARD DETAILS | |
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Vivo X80 Product Promotion by Output is Winner in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Read the interview with designer Output for design Vivo X80 here.· Press Members: Login or Register to request an exclusive interview with Output. · Click here to register inorder to view the profile and other works by Output. |
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