Mediana Studio Brand Identity by Manuel Ignacio Ruiz |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mediana Studio PRIMARY FUNCTION: Brand Identity INSPIRATION: All creative people feel the need to express their ideas, so for the Mediana logo I was inspired by the creativity used in the ancient Japanese technique of Origami to build a minimalist speech balloon that becomes the main branding element for Mediana. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Mediana icon is a geometric composition that seems to float in the air. The green-toned icon is inspired by an origami speech balloon that at the same time suggests a letter M inside. The use of Origami represents the magic of creativity and the 3 shades of green the diversity of the minds that work at Mediana. The Mediana Word-mark is expressed with the Museo 700 typography designed by Jos Buivenga and just below it, and aligned to the right is the Tagline Studio typed in Museo 100. OPERATION / FLOW / INTERACTION: the Mediana logo is intended to be used on both digital and print platforms. The logo is available in different versions including the vector file that allows versatile use and excellent quality regardless of the size in which it is printed. PROJECT DURATION AND LOCATION: United States 2022 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: After multiple sketches, Mediana's logo was produced in Adobe Illustrator under a grid that allowed for a balanced geometric order. SPECIFICATIONS / TECHNICAL PROPERTIES: This logo has several versions that includes a Monochrome version that can be used on dark or light backgrounds as needed. This allows users to print the logo in different media without losing readability. TAGS: brand identity, branding, social media, logo, graphic design, corporate identity, brandbook, art direction RESEARCH ABSTRACT: For this project I carried out a deep investigation of the different companies that provide services for social media, also the trends in digital platforms and apps. I used my inspiration in Origami to create the Median icon along with a clean and friendly typography. This effort led me to design a logo to be used in the different print and digital media in which Mediana intends to leave its mark in a memorable and recognizable way. CHALLENGE: The most challenging part of this project was taking the design to the minimum expression without losing the essence of the message. ADDED DATE: 2022-06-25 21:10:02 TEAM MEMBERS (1) : IMAGE CREDITS: Manuel Ignacio Ruiz, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Manuel Ruiz Design PROFILE: Manuel Ignacio Ruiz is a highly creative and multi-talented Graphic Designer/Art Director armed with more than 23 years verifiable success in areas of graphic design, identity projects, branding, advertising, entertainment, signage and industrial design. Well educated and equipped with exceptional collaborative and leadership skills leveraged at inspiring and leading teams to deliver projects on time and within budget. Recognized for consistently delivering work that is organized, intelligently designed, impactful and in alignment with operational requirement. Highly skilled in client and vendor relations and negotiations. Approachable, well presented and able to contribute immensely to the success of any organization within established standards, policies and procedures. |
| AWARD DETAILS | |
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Mediana Studio Brand Identity by Manuel Ignacio Ruiz is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Manuel Ignacio Ruiz. · Click here to register inorder to view the profile and other works by Manuel Ignacio Ruiz. |
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