Misifu Yueyan Serum Packaging by Suzhou Misifu Cosmetics Co., Ltd |
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| DESIGN NAME: Misifu Yueyan Serum PRIMARY FUNCTION: Packaging INSPIRATION: The design is derived from the first of the four wondrous stones in China: Taihu Lake Stone (an important aesthetic symbol of traditional Chinese culture), which features wrinkled, leaky, thin, and transparent. Its unique irregular beauty fits with the concept of sculpting time and reshaping skin. In this way, the design team presents the unique beauty of time flow, which also echoes the efficacy in preventing aging, firming skin, and shaping young body lines. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a product packaging designed for premium anti-wrinkle essence. It draws inspiration from Taihu Lake stone, which features wrinkled, leaky, thin, and transparent, with the concept of time flow embedded in, showing the collision of high technology and traditional aesthetics of Jiangnan. By delicately carving the bottle, the design team shows the natural and unadorned beauty sculpted by time and conveys the product's efficacy in firming skin, preventing aging, and shaping young body lines. OPERATION / FLOW / INTERACTION: The concept of product time carving is conveyed through the bottle. By shaping after the wrinkled, leaky, thin and transparent Taihu Lake stone, it gives the product a unique texture. When users observe the product from different angles, the bottle will show different visual effects due to the concave and convex texture and the refraction of metal. The irregular and hand friendly shape enhances the experience of user from vision to touch, building connections between multiple senses. PROJECT DURATION AND LOCATION: The product was established and developed in Jiangsu, China in October 2021 and listed in Jiangsu, China in September 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design team has adopted amber and beeswax bottles based on the efficacy of the products, so that users can quickly know the functions by appearance and color. The concave and convex texture gives the bottle a lake stone like visual effect, showing the long sculpted natural beauty. It is an organic integration of fashion craftsmanship and traditional aesthetics, with a modern technology of electroplating gradients to create a time flowing technological highlight on the packaging surface. SPECIFICATIONS / TECHNICAL PROPERTIES: 40mm x 40mm x 122mm TAGS: Skincare packaging, Taihu Lake stone texture, carving, traditional aesthetics of Jiangnan, a combination of fashion craftsmanship and traditional aesthetics RESEARCH ABSTRACT: Taihu Lake Stone is known as one of the top four wondrous stones in China, and is one of the important aesthetic symbols of traditional Chinese culture. This series of packaging incorporates the Taihu Lake Stone into the design of the bottle, which conveys the classical Chinese art of stone appreciation in a modern aesthetic and expression, allowing the users of world to experience the traditional Chinese culture, and also reviving and carrying forward the traditional Chinese culture. CHALLENGE: The main challenge in developing the product was to put the features of irregular texture and shape of the Taihu Lake stone to the bottle. The irregular shape could easily make the bottle lose its center of gravity and appear less inviting. Starting from the commonality between the structure of the Taihu Lake stone and the bottle, and incorporating the positioning of brand from the aesthetics of Jiangnan skin, the design team achieves a delicate balance after thousands of attempts. ADDED DATE: 2022-06-25 03:27:47 TEAM MEMBERS (1) : IMAGE CREDITS: Suzhou Misifu Cosmetics Co., Ltd, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SuZhou Misifu Cosmetics Co., Ltd PROFILE: Founded in Suzhou, China in 2011, SuZhou Misifu Cosmetics Co., Ltd. is a single-brand cosmetics chain enterprise rooted in Jiangnan (the south of Yangtze River). Centred on the brand positioning Jiangnan skin aesthetics, the enterprise has adopted the mode of single brand exclusive shop to develop channel construction. After years of development, the number of its chain stores has reached over 500, and the enterprise has become a good example to Chinese single-brand cosmetics chain enterprises. Over the years, it have always developed each product, operated each store and served each user seriously and sincerely. |
| AWARD DETAILS | |
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Misifu Yueyan Serum Packaging by Suzhou Misifu Cosmetics Co., Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Suzhou Misifu Cosmetics Co., Ltd. · Click here to register inorder to view the profile and other works by Suzhou Misifu Cosmetics Co., Ltd. |
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