Ocean Blue Alcoholic Beverage Packaging by Jingzhang Xiao and Dongyan Ruan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ocean Blue PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience. OPERATION / FLOW / INTERACTION: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other. PROJECT DURATION AND LOCATION: 2021-May.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Bottle: blue material, weight 510g Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE. Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister. SPECIFICATIONS / TECHNICAL PROPERTIES: 140mmx115mmx320mm， TAGS: crafts, Baijiu, spirit, packaging, art RESEARCH ABSTRACT: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture. The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases. CHALLENGE: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole. ADDED DATE: 2022-06-24 16:26:00 TEAM MEMBERS (6) : Creative Director：Liandong Zhang；, Creative Director：Huashuang Liu；, Creative Director：Zhaoxin Zhu；, Designer：Jingzhang Xiao；, Designer：Ru Li； and Designer：Aizong Lin IMAGE CREDITS: Jingzhang Xiao and Dongyan Ruan, 2022. |
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| Visit the following page to learn more: https://item.jd.com/10055826101667.html | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JIANGSU YANGHE DISTILLERY CO.,LTD. PROFILE: Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world". |
| AWARD DETAILS | |
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Ocean Blue Alcoholic Beverage Packaging by Jingzhang Xiao and Dongyan Ruan is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Jingzhang Xiao and Dongyan Ruan. · Click here to register inorder to view the profile and other works by Jingzhang Xiao and Dongyan Ruan. |
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