In Chali Artistic Communication of Brand Content by Leung MukChi |
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| DESIGN DETAILS | |||||
| DESIGN NAME: In Chali PRIMARY FUNCTION: Artistic Communication of Brand Content INSPIRATION: With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept . OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: May 20, 2021 at K11 in Guangzhou, Guangdong, China |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Digital media art, Projection mapping, Motion design, Somatosensory interaction. RESEARCH ABSTRACT: The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture. CHALLENGE: - ADDED DATE: 2022-06-24 10:23:24 TEAM MEMBERS (1) : IMAGE CREDITS: Leung MukChi, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Endess3 Culture Communication Co., Ltd PROFILE: Shenzhen Endess3 culture communication Co., Ltd is a comprehensive creative agency engaged in brand image, dynamic design, installation art and immersive interaction. Based on the design concept of surreal oriental artistic conception, STUDIO3.Team explores the possibilities of art and business through synergistic effects between disciplines. |
| AWARD DETAILS | |
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In Chali Artistic Communication of Brand Content by Leung Mukchi is Winner in Event and Happening Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Leung MukChi. · Click here to register inorder to view the profile and other works by Leung MukChi. |
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