Lumedica Corporate Brand Identity by Spiros Gizas

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DESIGN DETAILS
DESIGN NAME:
Lumedica

PRIMARY FUNCTION:
Corporate Brand Identity

INSPIRATION:
The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.

OPERATION / FLOW / INTERACTION:
Benefits of Having a Strong Brand Identity: Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors. and increase the worth of the company.

PROJECT DURATION AND LOCATION:
The project started in September 2021 in Athens

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We research the public, the value proposition and the competition. We design the logo and make a template for it. We incorporate language that can be used for connection, advertising and integration by people and social media. The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.

SPECIFICATIONS / TECHNICAL PROPERTIES:
A4 letter, folders, envelope, bag, calendar, cards, flyers

TAGS:
Logo, DNA, Diagnostic, Corporate idemtity, Brand

RESEARCH ABSTRACT:
A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.

CHALLENGE:
We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.

ADDED DATE:
2022-06-24 07:43:52

TEAM MEMBERS (1) :


IMAGE CREDITS:
Images by Spiros Gizas

Visit the following page to learn more: http://efhisergon.com/


CLIENT/STUDIO/BRAND DETAILS
NAME:
LUMEDICA

PROFILE:
The LUMEDICA Group of Health Companies has been active in the health services sector since 1984. Today it is a very important private provider of medical services and primary care, with Αutonomous Diagnostic Centers in the Attica region staffed by renowned doctors with excellent scientific training. The LUMEDICA Group has an important Primary Health Care Network, which is made up of the most reliable Diagnostic Laboratories in the Attica region with the aim of providing high quality, integrated primary health services for everyone. Its laboratories are certified according to the international standard ISO 9001. At LUMEDICA Diagnostic Laboratories we cover a wide range of laboratory tests (Haematological, Microbiological, Biochemical, Immunological, etc.) and Diagnostic Imaging Services such as (MRI , CT , X-ray , Digital Mammography , Bone Density Scan). The LUMEDICA Group also has a day hospital MEDICAL TREATMENT AND REHABILITATION CENTER «ANATAXIS", a COSMETIC DERMATOLOGY CENTER A.M.C., a WELLNESS & SPA CENTER and a Home Care Department (Doctor & Nursing) which providing care to those who need short-, medium- or long-term support. All these years, the LUMEDICA Group remains faithful to its constant commitment to be "always one step ahead", offering top and innovative primary health care services, according to the strictest international standards and certifications. The LUMEDICA Group, in a constantly changing social and economic environment, continues its development course by implementing a multidimensional investment program of health units with the aim of expanding both in Greece and in other European countries.



NOMINATION DETAILS

Lumedica Corporate Brand Identity by Spiros Gizas is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Lumedica Corporate Brand Identity by Spiros Gizas is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.



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