Dream Dance Ice Ribbon Alcoholic Beverage Packaging by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Dream Dance Ice Ribbon PRIMARY FUNCTION: Alcoholic Beverage Packaging INSPIRATION: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon". UNIQUE PROPERTIES / PROJECT DESCRIPTION: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future". OPERATION / FLOW / INTERACTION: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit. PROJECT DURATION AND LOCATION: 2021-April.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports. Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞". Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle:103 mm x 103 mm x 310 mm Box:154mm x 118 mm x 345 mm TAGS: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art RESEARCH ABSTRACT: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation. CHALLENGE: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style. ADDED DATE: 2022-06-23 09:38:42 TEAM MEMBERS (6) : Creative Director：Liandong Zhang；, Creative Director：Huashuang Liu；, Creative Director：Zhaoxin Zhu；, Designer：Jingzhang Xiao；, Designer：Ru Li； and Designer：Aizong Lin IMAGE CREDITS: Liandong Zhang, Huashuang Liu and Zhaoxin Zhu, 2022. |
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| Visit the following page to learn more: https://item.jd.com/10053894623100.html | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: JIANGSU YANGHE DISTILLERY CO.,LTD. PROFILE: Located in Suqian city, Jiangsu Province, China's liquor capital, Jiangsu Yanghe Brewery Jon-stock Co., Ltd. Is an enterprise in China's liquor industry with two "Famous Chinese wines" and two "Time-honored Chinese brands" in Yanghe and Shuanggou. The company owns "three rivers, two lakes and one wetland", which is located in Suqian, Cognac Brandy producing area in France and Visgei producing area in Scotland in England, and is called "three famous wetland wine producing areas in the world". |
| AWARD DETAILS | |
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Dream Dance Ice Ribbon Alcoholic Beverage Packaging by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Liandong Zhang, Huashuang Liu and Zhaoxin Zhu. · Click here to register inorder to view the profile and other works by Liandong Zhang, Huashuang Liu and Zhaoxin Zhu. |
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