Gensyn Intellectual Property Logo Design by Gu Jin |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gensyn Intellectual Property PRIMARY FUNCTION: Logo Design INSPIRATION: Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development. OPERATION / FLOW / INTERACTION: LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect. PROJECT DURATION AND LOCATION: It took one month to complete the design in Beijing, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Logo, Brand, Visual, Gensyn RESEARCH ABSTRACT: We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image. CHALLENGE: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property. ADDED DATE: 2022-06-09 09:00:08 TEAM MEMBERS (1) : Gu Jin IMAGE CREDITS: Gu Jin, 2022. |
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| AWARD DETAILS | |
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Gensyn Intellectual Property Logo Design by Gu Jin is Winner in Graphics, Illustration and Visual Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Gu Jin. · Click here to register inorder to view the profile and other works by Gu Jin. |
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