Guo Cui Wu Du Chinese Baijiu by Xiongbo Deng |
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| DESIGN NAME: Guo Cui Wu Du PRIMARY FUNCTION: Chinese Baijiu INSPIRATION: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security. OPERATION / FLOW / INTERACTION: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products. PROJECT DURATION AND LOCATION: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap. SPECIFICATIONS / TECHNICAL PROPERTIES: Width：130mm x Depth:120mm x Height：300mm TAGS: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration RESEARCH ABSTRACT: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. CHALLENGE: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap. ADDED DATE: 2022-05-26 02:49:53 TEAM MEMBERS (1) : IMAGE CREDITS: Illustrator:Xiongbo Deng |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd. PROFILE: Shenzhen Lingyun Creative Packaging Design Co., Ltd. (referred to as Lingyun Creative) was established in 2013. During the inception phase, the companyfocused on creative packaging of Chinese white spirit products. In terms of the visual expression of most white spirit products on the market, we think that there is still a huge space for improvement and believe that as a unique alcoholic beverage, Chinese white spirit should be equipped with the same outstanding visual performance as other world-class liquor. |
| AWARD DETAILS | |
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Guo Cui Wu Du Chinese Baijiu by Xiongbo Deng is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Xiongbo Deng. · Click here to register inorder to view the profile and other works by Xiongbo Deng. |
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